Can Larger Sample Sizes Result in Missed Opportunities? (2020)

Derived Preference from Applicability Scoring (2018).

Consumer Relevant Confidence in Sensory Difference Tests (2018).

Replicated Preference Testing to Diagnose Consumer Segmentation (2017).

Preference without a Difference (2017).

Confidence Intervals and Consumer Relevance (2014).

Transitioning from Proportion of Discriminators to Thurstonian Delta (2013).

When Are Two Products Close Enough to be Equivalent? (2013).

Proper Task Instructions and the Two-out-of-Five Test (2012).

Reducing Costs with Tetrad Testing (2012).

Interpreting Applicability Scores (2011).

How to Set Identicality Norms for No Preference Data (2011).

Action Standards in a Successful Sensory Discrimination Program (2010).

How to Account for "No Difference / Preference" Counts (2010).

Scaling First-Last, MaxDiff and Best-Worst Data (2009).

New Developments in Equivalence Testing (2008).

Why Proportion of Discriminators is Method-Specific (2007).

Indices of Sensory Difference: R-Index and d' (2006).

Alternative Methods for Understanding Preference (2005).

Relating Expert and Consumer Sensitivities (2004).

Just-About-Right Scales (2003).

Multivariate Difference Testing with Multiple Samples (2002).

Discrimination Testing with Multiple Samples (2002).

How Retasting Can Improve the Power of Product Testing (2001).


Population Thresholds (2001).

Models for the A-Not A Method (1999).

Thurstonian Scaling for Difference Tests (1998).



Unfolding Financial Markets (2020)

Unfolding Conjoint Utilities (2020)

Predicting New Segment Opportunities (2020).

Consumer-Centric Product Mapping: LSA vs. EPM (2018).

Selecting Products for a Category Appraisal with Constraints (2016).

A Process Perspective to Understand Hedonics (2016).

Unfolding (2014).

How to Diagnose the Need for 3D Unfolding (2013).

Deciphering the Language of Emotions to Develop an Emotion Lexicon (2012).

Illuminating Product by Demographic Interactions (2011).

Portfolio Optimization Based on First Choice (2010).

Optimum Product Selection for a Drivers of Liking Project (2010).

Unfolding  Liking using Landscape Segmentation Analysis® and Internal Preference Mapping (2009).

Brand Effects on the Landscape of Consumer Experience (2009).

An Application of Landscape Segmentation Analysis to Blind and Branded Data (2008).

Improving the Cost and Speed of Product Innovation (2008).

Do Consumers have multiple ideals depending on usage occasions? (2007).

Identifying Emerging Opportunities in Consumer Markets (2006).

Analytic Approaches to Accounting for Individual Ideal Points (2005).

Measuring Product Performance / Image Tradeoffs (2005).

Product Concept Fits (2004).

Competitive Strategies in Product Portfolio Design (2004).

Designing New Product Portfolios (2003).

Identifying Latent Segments (2003).

Motivations for Product Consumption (2002).

Probabilistic Multidimensional Scaling (2001).


Drivers of Liking® for Multiple Segments (2001).

Multivariate Preference Mapping (1999).

Drivers of Liking® (1998).


Maximizing Potential Market Share Based on Product and/or Concept Choices (1995).


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