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Consulting

Our clients rely on us to help them convert raw ideas into innovation, to navigate the complex world of advanced analytics and machine learning, to develop the basis for advertising claims, or simply to design better experiments and explore new techniques.

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Advertising Claims Support

We advise clients on how to develop the basis for effective and defensible advertising.

Audit of Internal Sensory Panels

We guide clients in developing better internal sensory evaluation panels and how to link their panel testing results to consumer testing to develop internal action standards for product changes.

Category Appraisals

We provide insights on how to construct category appraisals to better understand the competitive environment and how to build product portfolios to meet changing consumer tastes.

Contact Us

You can reach us at (804) 675-2980 or send us a message using the form below.

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Phone  |  (804) 675-2980

Email   |   mail@ifpress.com

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