We help to convert marketing concepts and technical changes into consumer-perceived benefits and provide full service market research including all aspects of a project from design to data analysis and custom results reporting. We conduct market research for clients in a variety of industries including foods and beverages, personal care, home/pet care, pharmaceuticals, and digital services using our global testing network.

Complete blocks, incomplete blocks, central composite, fractional factorial, response surface.  Using our proprietary Column Randomization and Search method, we minimize bias by using optimal rotations in sequential monadic designs.

In addition to standard statistical tools, we have extensive experience in developing and employing advanced statistical analyses and emerging computational tools. These include machine learning methods and predictive modeling, unfolding such as Landscape Segmentation Analysis®, advanced TURF, ANOVA, ANCOVA, logistic regression, discrete choice, factor analysis, MDS, SEM, Drivers of Liking®, Landscape Segmentation Analysis®, Advanced TURF, graph theory and other segmentation methods and methods to design optimum product bundles of consumer-relevant drivers.