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Advertising Claims Support
We have supported our clients' advertising claims for more than 25 years. Our services include consulting, defensible product tests and consumer perception surveys. We provide expert witnessing in National Advertising Division (NAD) and litigated cases for many product categories.
Clients
Bayer AG
Church & Dwight Co. Inc
Colgate Palmolive Company
Crowell & Morning LLP
Debevoise & Plimpton LLP
Direct TV, LLC
Edgewell Personal Care
Fox Law Office, PLLC
The Gillette Company LLC
Goodwin Procter LLP
GSK plc
Kimberly-Clark Corporation
Loeb & Loeb LLP
Merix Corporation
Molson Coors Beverage Company
Playtex Products Inc.
Proskauer Rose LLP
Rogers Communications Inc.
SABMiller plc
Samsung Electronics Co., Ltd
S. C. Johnson & Son, Inc.
Wilson Sonsini Goodrich & Rosati PC
Design and Execution of Research
Advertising Claims Support research has characteristics that make it different from traditional market and survey research. We have experience in designing and executing research that considers these characteristics in the event of a challenge.
Expert Witnessing
We also support our clients if they need to appear before the NAD, in arbitrations, or in court. We have experience as the subject of depositions and in court appearances in bench and jury trials. We have also appeared in US and Canadian courts.
Comparative and Non-comparative Claims
Advertising claims can be comparative or non comparative. Comparative claims include superiority, unsurpassed and equivalence. Each type requires a different testing and analysis approach.
Consumer Perception Surveys
Consumer perception surveys are designed to evaluate the consumer takeaway of an ad message and we have experience designing and analyzing these types of surveys.
Contact Us
You can reach us at (804) 675-2980 or send us a message using the form below.