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Advertising Claims Support
Our team specializes in designing and conducting claim substantiation research. Advertising Claims Support research differs significantly from traditional market and survey research. Surveys designed for advertising claim substantiation must follow distinct standards and guidelines compared to other survey types. These standards cover various aspects, including selecting consumer participants, sourcing and preparing products, formulating questions, analyzing data, and reporting results.
Claims Substantiation Surveys & Research
Our claim substantiation surveys will provide a solid foundation for your advertising claims. The Institute for Perception's team of experts work with clients to design and execute research to maximize the effectiveness of the results. Our research is designed to give you the evidence you need to back up your claims, optimize your ad strategy, and build consumer trust. Here’s how our research can help you achieve your goals:
Verify the Truthfulness and Accuracy of Your Claims
We help you ensure that every claim in your advertisement is grounded in truth and substantiated by reliable evidence. Whether it’s a “clinically proven” statement or a “best-selling” claim, we provide the necessary research to confirm that your message is accurate and truthful, safeguarding your brand from potential legal challenges.
Measure Consumer Perception
Understanding how your target audience perceives your claims is essential to the effectiveness of your ad. Our research will reveal whether consumers find your claims convincing and trustworthy, allowing you to fine-tune your messaging for greater impact and connection.
Ensure Legal and Regulatory Compliance
In today’s complex regulatory landscape, it’s crucial that your ads comply with advertising laws and industry standards. We provide the evidence and insights needed to ensure that your claims meet the highest legal and ethical standards, helping you avoid costly penalties and protect your brand’s reputation.
Home Use Tests
Central Location Tests
Online Surveys
Testing Methodologies
Claims Experience
Advertising Claims Substantiation
Developing and Implementing Dependable Claim Substantiation Surveys
At The Institute for Perception, we specialize in custom research solutions that adhere to industry best practices to validate your advertising claims. Whether your claims are intricate or straightforward, we bring decades of experience in developing thorough surveys and conducting claims research to produce high-quality data that you can rely on.
Our expertise spans a diverse range of products and services, including personal care products, food and beverage, telecommunications, and others.
Expert Witnessing
Our expert witnessing services provide clients with specialized support across a wide range of legal proceedings. We offer expert testimony in various forums, including appearances before the National Advertising Division (NAD), arbitration hearings, and courtroom trials. With extensive experience in both the U.S. and Canadian legal systems, we are well-equipped to navigate the complexities of each jurisdiction.
In addition to delivering expert testimony, we assist our clients with all aspects of legal proceedings, ensuring they are well-prepared for depositions, cross-examinations, and other key stages of litigation. Our team has substantial experience being deposed and appearing in both bench and jury trials, giving us a strong understanding of the challenges that can arise during legal proceedings.
Whether representing clients in high-stakes commercial litigation or specialized regulatory matters, we provide clear, credible, and objective testimony that is designed to withstand rigorous scrutiny in court. Our experts are adept at simplifying complex issues, making technical concepts accessible to judges, juries, and arbitrators.
By engaging our expert witnessing services, clients benefit from a comprehensive and professional approach that supports their case, enhances their legal strategy, and contributes to a favorable outcome.
Abbott Labs - Ross Div.
Amway Corp.
Arrowhead Mills, Inc.
Avon Products, Inc.
Bath & Body Works
Bayer AG
Best Foods
Block Drug Co.
Borden Foods Corp.
British American Tobacco
Brown Forman Beverages
Bunge Foods Corp.
Bush Brothers & Co.
Cadbury/Schweppes
Campbell Soup Co.
Church & Dwight Co. Inc
Clorox Co.
Coca-Cola Company
Colgate Palmolive Company
ConAgra Foods
CPC International
Crowell & Morning LLP
Danone
Debevoise & Plimpton LLP
Degussa Flavors
Delmonte Fresh Produce
Diageo
Direct TV, LLC
Dominos Pizza LLC
Dragoco, Inc.
E. & J. Gallo Winery
Earthgrains Company
Edgewell Personal Care
Estee Lauder Cos.
Firmenich Inc.
FMC Foodtech
Fox Law Office, PLLC
Frito-Lay, Inc.
Georgia Pacific Corporation
Gerber Product Co.
Givaudan Flavors
Goodwin Procter LLP
GSK plc
Haarman & Reimer
Heineken
Hershey Foods Corp.
Hills Pet Nutrition, Inc.
Hoffmann-LaRoche, Inc.
Hunt-Wesson
Int'l Flavors & Fragrances
Jim Beam Brands Co.
Johnson & Johnson
Kal Kan Foods, Inc.
Kalsec, Inc.
Kansas State University
Kellogg Co.
Kerry Ingredients
Kimberly-Clark Corporation
Kraft Foods, Inc.
Kronenbourg
Labatt Breweries
Land O'Lakes, Inc.
Loeb & Loeb LLP
L'Oreal Recherche
M & M Mars Inc.
Malt-O-Meal
Matforsk
McCormick & Co. Inc.
McDonald's Corp.
McKee Foods Corp.
McNeil Speciality Foods
Mead Johnson Nutritionals
Merix Corporation
Miller Brewing Co.
Minute Maid
Molson Coors Beverage Company
Monsanto, Inc.
Nabisco, Inc.
National Advertising Division
Nestle
Ocean Spray Cranberries
Oscar Mayer Foods Corp.
Palatex, Inc.
Papa John's Int'l, Inc.
Pedigree Master Foods
Pepsi-Cola Company
Peryam & Kroll
Pfeizer Inc.
Planters Lifesavers
Playtex Products Inc.
Procter & Gamble Co.
Proskauer Rose LLP
Quaker Oats Co.
Quest International
Reebok Int'l, Ltd.
Rexall Sundown
Rich-SeaPak Corp.
Rogers Communications Inc.
Ross Labs
S. C. Johnson & Son, Inc.
SABMiller plc
Samsung Electronics Co., Ltd
Sara Lee
Schick/Wilkerson
Seagrams
Sensient Flavors Inc.
Shell
Starbucks Coffee Co.
Stoner Inc.
Taco Bell Corporation
Takasago International
The Dannon Co. Inc.
The Dial Corp.
The Gillette Company LLC
The Iams Co.
The Mennen Co.
The NutraSweet Co.
The Pillsbury Company
The Stroh Brewery Co.
Tree Top. Inc.
Tropicana Products, Inc.
Tyson Foods, Inc.
Uncle Ben's Australia
Unilever
United Biscuits, UK
Universal Flavors
V&S Vin & Sprit AB
Wild Flavors, Inc.
Wilson Sonsini Goodrich & Rosati PC
Wm. Wrigley Jr. Co.
Schedule a consultation
Let's explore innovative solutions. We'll set up a call where you can tell us about your project, get to know us, ask questions, get a price quote, and a completion date. Or feel free to reach out to us using our contact info below.