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Upcoming Courses
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Advertising Claims Support
Cases and Principles
In today’s competitive marketplace, a product’s success depends on more than just innovation—it relies on the ability to communicate benefits through claims that are both compelling and legally defensible. This intensive course offers a deep dive into the critical intersection of marketing, sensory science, and legal regulation.
Participants will explore the essential "fit" between advertising messages and the supporting evidence required to withstand scrutiny from the National Advertising Division (NAD), the courts, and savvy competitors.
From navigating the evolution of ASTM Sensory Claims Guides to mastering the nuances of consumer perception surveys, this curriculum provides the technical and strategic toolkit necessary to justify superiority, equivalence, and "count-based" claims. You will analyze landmark cases and legal disputes to understand how expert testimony, statistical power, and research methodology dictate the admissibility and success of advertising claims in high-stakes environments.
Internal Courses
The Institute for Perception also teaches internal courses at client's sites. Over the years, they have been an option of choice for many corporations due to their specific advantages:
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Fully customizable to address your organization’s needs and expectations (the internal course contents can make use of our external course programs as a starting base)
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Possibility to review some of your company's internal data and use them as a teaching tool
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Fuller interaction with instructors through open discussions involving potential confidential data and topics
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Economy of scale by allowing multiple employees to attend the instruction simultaneously
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Savings relative to travel and lodging expenses
If you are interested in holding an internal course within your organization, please email us at courses@ifpress.com or contact us using our contact form and we will respond promptly.
Institutions Represented at Past Short Courses & Workshops
Abbott Labs - Ross Div.
Amway Corp.
Arrowhead Mills, Inc.
Avon Products, Inc.
Bath & Body Works
Best Foods
Block Drug Co.
Borden Foods Corp.
British American Tobacco
Brown Forman Beverages
Bunge Foods Corp.
Bush Brothers & Co.
Cadbury/Schweppes
Campbell Soup Co.
Church & Dwight Co. Inc.
Clorox Co.
Coca-Cola Company
Colgate Palmolive Co.
ConAgra Foods
CPC International
Danone
Degussa Flavors
Delmonte Fresh Produce
Diageo
Dominos Pizza LLC
Dragoco, Inc.
E. & J. Gallo Winery
Earthgrains Company
Estee Lauder Cos.
Firmenich Inc.
FMC Foodtech
Frito-Lay, Inc.
Georgia Pacific Corporation
Gerber Product Co.
Givaudan Flavors
Haarman & Reimer
Heineken
Hershey Foods Corp.
Hills Pet Nutrition, Inc.
Hoffmann-LaRoche, Inc.
Hunt-Wesson
Ingredion
Int'l Flavors & Fragrances
Jim Beam Brands Co.
Johnson & Johnson
Kal Kan Foods, Inc.
Kalsec, Inc.
Kansas State University
Kellogg Co.
Kerry Ingredients
Kimberly Clark Corp.
Kraft Foods, Inc.
Kronenbourg
Labatt Breweries
Land O'Lakes, Inc.
L'Oreal Recherche
M & M Mars Inc.
Malt-O-Meal
Matforsk
McCormick & Co. Inc.
McDonald's Corp.
McKee Foods Corp.
McNeil Speciality Foods
Mead Johnson Nutritionals
Miller Brewing Co.
Minute Maid
Monsanto, Inc.
Nabisco, Inc.
National Advertising Division (NAD)
Nestle
Ocean Spray Cranberries
Oscar Mayer Foods Corp.
Palatex, Inc.
Papa John's Int'l, Inc.
Pedigree Master Foods
Pepsi-Cola Company
Peryam & Kroll
Pfeizer Inc.
Planters Lifesavers
Procter & Gamble Co.
Quaker Oats Co.
Quest International
Reebok Int'l, Ltd.
Rexall Sundown
Rich-SeaPak Corp.
Ross Labs
S.C. Johnson & Son Inc.
Sara Lee
Schick/Wilkerson
Seagrams
Sensient Flavors Inc.
Shell
Starbucks Coffee Co.
Stoner Inc.
Taco Bell Corporation
Takasago International
The Dannon Co. Inc.
The Dial Corp.
The Gillette Company
The Iams Co.
The Mennen Co.
The NutraSweet Co.
The Pillsbury Company
The Stroh Brewery Co.
Tree Top. Inc.Tropicana Products, Inc.
Tyson Foods, Inc.
Uncle Ben's Australia
Unilever
United Biscuits, UK
Universal Flavors
V&S Vin & Sprit AB
Wild Flavors, Inc.
Wm. Wrigley Jr. Co.