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Upcoming Courses

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Difference Testing & Drivers of Liking®
& Their Roles in New Product Innovation

November 5 - 8, 2024

The Greenbrier Resort | White Sulphur Springs, WV, US


We are excited to announce that we will be offering the courses listed above.

The Institute for Perception also teaches internal courses at client's sites. Over the years, they have been an option of choice for many corporations due to their specific advantages:

  • Fully customizable to address your organization’s needs and expectations (the internal course contents can make use of our external course programs as a starting base)

  • Possibility to review some of your company's internal data and use them as a teaching tool

  • Fuller interaction with instructors through open discussions involving potential confidential data and topics

  • Economy of scale by allowing multiple employees to attend the instruction simultaneously

  • Savings relative to travel and lodging expenses

If you are interested in holding an internal course within your organization, please call us at (804) 675-2980 or contact us using our contact form and we will respond promptly.

Institutions Represented at Past Short Courses & Workshops

Abbott Labs - Ross Div.

Amway Corp.

Arrowhead Mills, Inc.

Avon Products, Inc.

Bath & Body Works

Best Foods

Block Drug Co.

Borden Foods Corp.

British American Tobacco

Brown Forman Beverages 

Bunge Foods Corp.

Bush Brothers & Co.


Campbell Soup Co. 

Church & Dwight Co. Inc.

Clorox Co.

Coca-Cola Company

Colgate Palmolive Co.

ConAgra Foods 

CPC International 


Degussa Flavors 

Delmonte Fresh Produce 


Dominos Pizza LLC

Dragoco, Inc.

E. & J. Gallo Winery

Earthgrains Company 

Estee Lauder Cos.

Firmenich Inc.

FMC Foodtech 

Frito-Lay, Inc.

Georgia Pacific Corporation

Gerber Product Co.  

Givaudan Flavors

Haarman & Reimer


Hershey Foods Corp.

Hills Pet Nutrition, Inc.

Hoffmann-LaRoche, Inc.


Int'l Flavors & Fragrances

Jim Beam Brands Co.

Johnson & Johnson 

Kal Kan Foods, Inc.

Kalsec, Inc.

Kansas State University

Kellogg Co.

Kerry Ingredients 

Kimberly Clark Corp.

Kraft Foods, Inc.


Labatt Breweries

Land O'Lakes, Inc.

L'Oreal Recherche

M & M Mars Inc.



McCormick & Co. Inc.

McDonald's Corp.

McKee Foods Corp.

McNeil Speciality Foods 

Mead Johnson Nutritionals 

Miller Brewing Co.

Minute Maid

Monsanto, Inc.

Nabisco, Inc.

National Advertising Division (NAD)


Ocean Spray Cranberries

Oscar Mayer Foods Corp.

Palatex, Inc.

Papa John's Int'l, Inc.

Pedigree Master Foods

Pepsi-Cola Company 

Peryam & Kroll

Pfeizer Inc.

Planters Lifesavers

Procter & Gamble Co.

Quaker Oats Co.

Quest International 

Reebok Int'l, Ltd.

Rexall Sundown

Rich-SeaPak Corp.

Ross Labs 

S.C. Johnson & Son Inc.

Sara Lee



Sensient Flavors Inc.


Starbucks Coffee Co.

Stoner Inc.

Taco Bell Corporation

Takasago International 

The Dannon Co. Inc.

The Dial Corp.

The Gillette Company 

The Iams Co.

The Mennen Co.

The NutraSweet Co.

The Pillsbury Company 

The Stroh Brewery Co.

Tree Top. Inc.Tropicana Products, Inc.

Tyson Foods, Inc.

Uncle Ben's Australia 


United Biscuits, UK

Universal Flavors 

V&S Vin & Sprit AB 

Wild Flavors, Inc.

Wm. Wrigley Jr. Co.

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