

Registration
Fee
Includes:
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Printed course manual
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Digital downloads of our latest books
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Lunch and beverage refreshments during the course and a group dinner on Thursday evening

Learning Objectives
OBJECTIVE
Clarify the distinction between Invention & Innovation
Gain a foundational understanding of these core concepts
OBJECTIVE
Critically evaluate model assumptions
Question and refine your understanding of consumer behavior models
OBJECTIVE
Contextualize your work
See how your individual tasks contribute to your organization's broader innovation goals
OBJECTIVE
Segment customer needs
Learn how to analyze diverse customer preferences within your market
OBJECTIVE
Understand consumer decision-making
Explore Thurstonian models for difference and rating methods
OBJECTIVE
Link sensory and consumer data
Predict consumer response based on internal panel data
OBJECTIVE
Focus on user benefits
Identify and articulate the core benefits of new offerings that can be noticed by consumers
OBJECTIVE
Learn how to use Combinatorial Tools
TURF analysis and Graph theory
OBJECTIVE
Learn how to plan a category appraisal
Develop optimum product rotations
OBJECTIVE
Build Product Portfolios
Optimum products for target segments
OBJECTIVE
Implement unfolding using LSA
An essential tool to develop new products
OBJECTIVE
Inform launch decisions
Provide robust justifications for go/no-go decisions
The instructors for this course will be:
Thursday, October 16 | 8am - 4pm EDT
Topics
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The Invention-Innovation Paradigm
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Consumer-perceived benefits
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Innovation in the beer industry: Historical perspectives
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Technical changes to foster invention
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Explaining a conundrum: A consumer preference benefit without a sensory difference
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Thurstonian models for discrimination testing: Variability, decision rules, and d' values
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Account of common difference testing methods: 2-AFC, duo-trio, triangle, tetrad. Proportion detectors in the population and its invalidity
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Equivalence testing
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Consumer relevance research: Connecting internal sensory data to consumer-perceived similarity and preference
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Ingredient supplier change: Performance variability using 2-AFC and triangle test
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Apple-flavored beverages: A consumer preference without a sensory difference and its resolution
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Issues with proportion detector measurements
Friday, October 17 | 8am - 4pm EDT
Topics
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Why the tetrad is superior to the triangle and duo-trio methods
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Which sample size do I need for my research?
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Consumer-relevant action standards and how to create them
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Same-different vs. paired preference for consumer relevance
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Risk and sample size when switching to the tetrad method
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Building a successful internal sensory program
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Specifying panel sample sizes as a function of method, power, α, and size of the difference
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Same-different method to establish consumer relevance (δR)
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Linking internal panel and consumer sensitivities
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Switching from the triangle to the tetrad method
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Introduction to Landscape Segmentation Analysis® (LSA): Liking as a form of similarity
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Successive analytical steps
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Unfolding
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Applications of LSA principles to an ingredient substitution project
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Creating the product and consumer ideal point space
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Studying consumer segmentation
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Regressing sensory information to uncover the drivers of liking
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Contrasting LSA with internal and external preference mapping and explaining their respective strengths and weaknesses
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Comparing external and internal Preference Mapping with LSA using 27 real-world category appraisal
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Maximizing input quality to support Innovation
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Why link consumer and sensory data?
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The sensory space in contrast to the Drivers of Liking space
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How to plan a category appraisal
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Product selection using graph theory
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Optimizing sample presentation orders (positions, sequences, sequence spread)
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Multiple day effect, complete vs. incomplete block designs
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First mapping option for ingredient change project
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Factor analysis
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Assumptions and potential limitations of the approach
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Using the Drivers of Liking space
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Maximizing consumer satisfaction
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Creating optimal product portfolios and generating optima sensory profiles
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Maximizing first choice against competition
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Using machine learning to characterize uncovered consumer subgroups
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Predicting new product performance
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Determine the performance of new products using their sensory and analytical profiles
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LSA as a computer-aided design tool: Predict consumer acceptability using ideal points without new consumer testing
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Novel applications of LSA in the real world
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Application of LSA to Descriptive Analysis data
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Register
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