Capabilities Statement

About Us

The Institute for Perception, founded in 1993, is a full-service statistical and market research consulting firm. We conduct extensive research on new models of human perception to provide a basis for methods to support product development, market research, and advertising claim substantiation.

Core Competencies

Statistics

Classical statistical analyses
Product optimization
Custom experimental designs
Discrete choice modeling
Bayesian methods

Innovation

Drivers of Liking®
Landscape Segmentation Analysis®
Category appraisals
Product-concept fits
Brand equity and penalty analysis
Model-based design of new products
Measuring brand imagery variables
Product portfolio optimization
Motivations for product consumption

Project Management

Study and protocol design
Data collection
Analyses, interpretation, and reporting

Internal Sensory Program Audits

Training

We hold programs annually, offer custom internal training courses, and are invited as speakers on the following topics:

Difference and equivalence testing
Drivers of Liking® and choice modeling
Unfolding, graph theory, and TURF
Category appraisals
Statistics
AI, machine learning, and data science
Portfolio optimization

Differentiators

We are a full-service research consulting firm with expertise in:

Statistical analysis and data science
Sensory and consumer science
Marketing insights
AI and machine learning

Published over 100 technical reports and scientific papers in peer-reviewed journals

Presented about 100 short-courses for government and industrial participants

Expert witness in USA and Canada in bench trials, arbitrations, jury trials, and NAD proceedings

IFPrograms®, which is licensed to users, is our proprietary software with advanced analytical capabilities for a variety of sensory and consumer testing procedures

Past Performance

8 out of 10 of the global food companies

have worked with us as clients

37 FDA employees have attended one of our survey science courses

Corporate Data

The Institute for Perception, Ltd.

7629 Hull Street Road

North Chesterfield, VA 23235, USA

Year of Incorporation: 1993

State of Incorporation: Virginia

CAGE: 5GVD1

UEI: WYRWEGJAZGJ9

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