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About the Series
The 2026 seminar series is a year-long set of monthly online sessions led by Dr. Daniel M. Ennis. Each seminar includes a 30-minute presentation followed by a 15-minute Q&A.
The series is designed for professionals who work with sensory and consumer evidence in product development, insights, R&D, and legal contexts. Content emphasizes model-based, interpretable approaches used in modern sensory and consumer science.
The Presenter
Dr. Daniel M Ennis, President of the Institute for Perception, is an internationally recognized expert in sensory and consumer science. He has authored books, technical reports, and peer-reviewed papers and advises organizations on study design, evidence interpretation, and defensible support for product and advertising decisions.
Format and Access
Format: Live online, 30-minute presentation + 15-minute Q&A
Access: Registrants receive a join link for each session
Topics
January 15, 2026
12:00pm ET
When Is Different Not Different Enough?
A session focused on how equivalence questions arise in product work and how sensory and consumer evidence can inform decisions about meaningful similarity.
February 19, 2026
12:00pm ET
Decisions When Data Are Not Clear
A session examining how ambiguous or borderline results can be interpreted within the Thurstonian framework and incorporated into project decisions.
March 19, 2026
12:00pm ET
Claims That Withstand Scrutiny: Superiority, Equivalence & “Up To” Evidence Standard
A session outlining core considerations when aligning sensory and consumer evidence with various types of comparative statements.