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Our books cover sensory and consumer science, advertising claims, and Thurstonian models.  

Tools and Applications of Sensory and Consumer Science, Readings in Advertising Claims Substantiation, and Thurstonian Models: Categorical Decision Making in the Presence of Noise.

BOOKS

The following books by The Institute for Perception are currently available:

 

If you would like to order multiple copies of one title, or bundle all the books into one purchase, please contact us before ordering for custom ordering instructions.

AVAILABLE TITLES

The following books by The Institute for Perception are currently available:

Thurstonian Models: Categorical Decision Making in the Presence of Noise
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Edited by

Dr. Daniel M. Ennis and Dr. Benoît Rousseau

71 Technical Report Scenarios Based on Real-life Problems

From:

$95

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Dr. Daniel M. Ennis, Dr. John M. Ennis

Eight chapters exploring three topics crucial to making defensible claims

From:

$95

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Dr. Daniel M. Ennis

A comprehensive account of the derivation of Thurstonian models for a wide variety of behavioral tasks

From:

$95

RECOMMENDED by Science Books and Films, American Association for the Advancement of Science

Full Review

The latest 2020 edition includes 7 additional technical reports.

202 pages, $95, plus shipping
5.3% VA sales tax, where applicable

To order copies of this book, please call (804) 675-2980 or visit the appropriate order page below.

Tools and Applications of Sensory and Consumer Science

71 Technical Report Scenarios Based on Real-life Problems

Now in its eighth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 22 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. 

The book addresses topics in the following seven areas:

  1. Difference and Preference Tests

  2. Ratings and Rankings

  3. Advertising Claims Support

  4. Drivers of Liking® and Landscape Segmentation Analysis®

  5. Optimizing Product Portfolios

  6. Advanced Analytic Tools

  7. Design Issues in Product Tests and Surveys

 

Also included are 27 tables for product testing methods so the reader can interpret results from discrimination methodologies such as the tetrad test, triangle test, same-different method, duo-trio test, replicated testing, and others.

 

94 pages, $95, plus shipping
5.3% VA sales tax, where applicable

To order copies of this book, please call (804) 675-2980 or visit the appropriate order page below.

Readings in Advertising Claims Substantiation

Eight chapters exploring three topics crucial to making defensible claims

Among the important topics in supporting advertising claims, there are three that have needed attention for the last decade. These three topics are testing for equivalence, testing for multiplicative claims, and accounting for no preference/difference in product testing. After reading this book, practitioners will have a reliable basis for making defensible and truthful advertising claims that can be backed up by competent science. Visit our page at Google Books to look inside and read a sample.

Dr. Daniel Ennis and Dr. John Ennis use their combined expertise to guide readers to develop a technical background in the three areas that support advertising claims substantiation. If you are involved in providing technical support for claims, or refuting those of your competitors, you will need to know what is in this book.

 

104 pages, $95, plus shipping
5.3% VA sales tax, where applicable

This book is now available via free PDF download!

To order printed copies of this book, please call (804) 675-2980 or visit the appropriate order page below.

Thurstonian Models: Categorical Decision Making in the Presence of Noise

A comprehensive account of the derivation of Thurstonian models for a wide variety of behavioral tasks

Is it possible to develop a unifying theoretical framework for behavioral disciplines? Categorical decision making arises in numerous disciplines such as economics, psychology, political science, sensory and consumer science, marketing, and survey research. This book will provide you with a comprehensive account of the derivation of Thurstonian models for a wide variety of behavioral tasks including preferential choice, ratings, triads, tetrads, dual pair, same-different and degree of difference, ranks, first-last choice, and applicability scoring. Visit our page at Google Books to look inside and read a sample.

Dr. Daniel Ennis presents the derivation of an interconnected theoretical structure based on Thurstonian ideas that link behavioral tasks together. This book is an essential reference for senior undergraduates and graduate students, academics and industrial professionals whose work and scientific curiosity lead them to consider how the outcome of choice tasks can be modeled.

 

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