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Predicting Future Product Success: Capitalizing on Historical Consumer Data

Taught by Dr. Benoît Rousseau and Dr. Daniel Ennis



While new investigations will always have potential to contribute to new knowledge, CPG companies often have a large amount of consumer and sensory data that they might not have explored to their full extent.

In this webinar, we will explore how to learn from and make better use of historical data to predict new product opportunities and identify existing weaknesses. We will also describe how existing and newly developed algorithms can use previously collected consumer data to create a consumer landscape into which the success of new products can be predicted. These techniques can also generate the sensory and performance profiles of potentially new offerings that are not currently present in the market.

In this presentation, an overview of the various investigative steps will be provided:  Confirmation of the suitability of existing data, data preparation, underlying models and analyses, result interpretations, and predictions.

This webinar is intended for a general audience of sensory professionals and graduate students. 


A digital recording of this webinar is available for purchase ($289). 

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