Introduction to Graph Theoretic Tools
Taught by Dr. John Ennis
While sensory properties clearly affect a product’s market performance, considerations such as benefits, packaging, and advertising images also play a key role in product success. Thus it is helpful to define a product-bundle as the total of all aspects of a product that interact with consumers. In this webinar, we share results from research in which the recently developed tool of Graph Theoretic Analysis (GTA) was used to find best product-bundles in the sparkling fruit-juice beverage category. Specifically, compatibility information from a nationwide internet-based study was used to find best combinations of flavors, benefits, and images within a new product line of these beverages.
This webinar is intended for a general audience of sensory professionals and graduate students. No detailed technical knowledge is assumed.
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