site
stats
Introduction to Graph Theoretic Tools

Introduction to Graph Theoretic Tools

Taught by Dr. John Ennis

Abstract:

 

While sensory properties clearly affect a product’s market performance, considerations such as benefits, packaging, and advertising images also play a key role in product success. Thus it is helpful to define a product-bundle as the total of all aspects of a product that interact with consumers. In this webinar, we share results from research in which the recently developed tool of Graph Theoretic Analysis (GTA) was used to find best product-bundles in the sparkling fruit-juice beverage category. Specifically, compatibility information from a nationwide internet-based study was used to find best combinations of flavors, benefits, and images within a new product line of these beverages.

This webinar is intended for a general audience of sensory professionals and graduate students. No detailed technical knowledge is assumed.

A digital recording of this webinar is available for purchase ($289). Please complete the form at the bottom of this page to purchase.

Purchase recording

Please provide your information within the form below to order a recorded copy of this webinar. 

arrow&v

Follow us for updates on the latest IFP news!

  • Grey LinkedIn Icon

Copyright © 2019 The Institute for Perception. All rights reserved. Please review our privacy policy prior to accessing our website.