How to Calculate Consumer Relevant Risk using Sensory Difference Tests
Taught by Dr. John Ennis
The business role of sensory difference testing necessitates a shift in focus from “yes”/”no” answers towards a measurement and risk-based approach. Using this approach, it is possible to design difference tests with a consumer-relevant difference in mind, and to plan difference tests that quantify the business risk associated with various business actions. In this webinar, we define consumer relevant risk and show how to use this concept to design a sensory difference test around a specific business goal. To this end, we will employ the concepts of precision of measurement and consumer relevant difference, and will highlight the advantages of this new approach over historical approaches focused on statistical significance.
This webinar is intended for a general audience of sensory professionals and graduate students. No detailed technical knowledge is assumed.
A digital recording of this webinar is available for purchase ($289).