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Innovating new opportunities.

Providing companies with the resources they need to maintain current product quality and explore new opportunities.

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Experimental Design,
US & Global Data Acquisition, Analyses, Advanced Analytics, Storytelling & Insights

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Non-comparative, Superiority, Equivalence, & Unsurpassed Claims, Consumer Perception Surveys, Expert Witnessing

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Sensory & Consumer Science, Marketing Insights, Statistics, Data Science & Machine Learning, Advanced Analytics

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Annual Training Events, Internal Courses, Webinars, Presentations, Publications, Technical Reports

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Books, Technical Reports, Journal Articles

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Innovating new products, improving existing ones

We conduct market research for clients
in a variety of industries
including foods and beverages, personal care, home/pet care, pharmaceuticals, and digital services.

We have supported our clients' advertising claims for more than 25 years.
Our services include consulting, defensible product tests and consumer perception surveys. We provide expert witnessing in National Advertising Division (NAD) and litigated cases for many product categories.

Our clients rely on us to help them convert technical & marketing insights into innovations,
to navigate the complex world of advanced analytics and machine learning, to develop the basis for advertising claims, or simply to design better experiments and explore new techniques.

We use innovative teaching methods
to bring course material alive and put our participants into practical situations as they learn and apply new ideas. Learning opportunities include annual short courses, quarterly webinars, and internal, customizable training.

Abbott Labs - Ross Div.

Amway Corp.

Arrowhead Mills, Inc.

Avon Products, Inc.

Bath & Body Works

Bayer AG

Best Foods

Block Drug Co.

Borden Foods Corp.

British American Tobacco

Brown Forman Beverages 

Bunge Foods Corp.

Bush Brothers & Co.

Cadbury/Schweppes 

Campbell Soup Co. 

Church & Dwight Co. Inc

Clorox Co.

Coca-Cola Company

Colgate Palmolive Company

ConAgra Foods 

CPC International 

Crowell & Morning LLP

Danone

Debevoise & Plimpton LLP

Degussa Flavors 

Delmonte Fresh Produce 

Diageo 

​Direct TV, LLC

Dominos Pizza LLC

Dragoco, Inc.

E. & J. Gallo Winery

Earthgrains Company 

Edgewell Personal Care

Estee Lauder Cos.

Firmenich Inc.

FMC Foodtech 

Fox Law Office, PLLC

Frito-Lay, Inc.

Georgia Pacific Corporation

Gerber Product Co.  

Givaudan Flavors

Goodwin Procter LLP​

​GSK plc​

Haarman & Reimer

Heineken

Hershey Foods Corp.

Hills Pet Nutrition, Inc.

Hoffmann-LaRoche, Inc.

Hunt-Wesson

Int'l Flavors & Fragrances

Jim Beam Brands Co.

Johnson & Johnson 

Kal Kan Foods, Inc.

Kalsec, Inc.​

Kansas State University

Kellogg Co.

Kerry Ingredients 

Kimberly-Clark Corporation

Kraft Foods, Inc.

Kronenbourg 

Labatt Breweries

Land O'Lakes, Inc.

Loeb & Loeb LLP

L'Oreal Recherche

M & M Mars Inc.

Malt-O-Meal

Matforsk

McCormick & Co. Inc.

McDonald's Corp.

McKee Foods Corp.

McNeil Speciality Foods 

Mead Johnson Nutritionals 

Merix Corporation

Miller Brewing Co.

Minute Maid

Molson Coors Beverage Company

Monsanto, Inc.

Nabisco, Inc.

National Advertising Division

Nestle  

Ocean Spray Cranberries

Oscar Mayer Foods Corp.

Palatex, Inc.

Papa John's Int'l, Inc.

Pedigree Master Foods

Pepsi-Cola Company 

Peryam & Kroll

Pfeizer Inc.

Planters Lifesavers

​​Playtex Products Inc.

Procter & Gamble Co.

Proskauer Rose LLP

Quaker Oats Co.

Quest International 

Reebok Int'l, Ltd.

Rexall Sundown

Rich-SeaPak Corp.

Rogers Communications Inc.

Ross Labs 

S. C. Johnson & Son, Inc.

SABMiller plc

Samsung Electronics Co., Ltd

Sara Lee

Schick/Wilkerson

Seagrams

Sensient Flavors Inc.

Shell

Starbucks Coffee Co.

Stoner Inc.

Taco Bell Corporation

Takasago International 

The Dannon Co. Inc.

The Dial Corp.

The Gillette Company LLC

The Iams Co.

The Mennen Co.

The NutraSweet Co.

The Pillsbury Company 

The Stroh Brewery Co.

Tree Top. Inc.

Tropicana Products, Inc.

Tyson Foods, Inc.

Uncle Ben's Australia 

Unilever 

United Biscuits, UK

Universal Flavors 

V&S Vin & Sprit AB 

Wild Flavors, Inc.

Wilson Sonsini Goodrich & Rosati PC

Wm. Wrigley Jr. Co.

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Now Accepting Applications

2024 Institute for Perception Student Award

Schedule a consultation

Schedule a consultation.

Let's explore innovative solutions. We'll set up a call where you can tell us about your project, get to know us, ask questions, get a price quote, and a completion date.

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