US & Global Data Acquisition, Analyses, Advanced Analytics, Storytelling & Insights
Non-comparative, Superiority, Equivalence, & Unsurpassed Claims, Consumer Perception Surveys, Expert Witnessing
Sensory & Consumer Science, Marketing Insights, Statistics, Data Science & Machine Learning, Advanced Analytics
Annual Training Events, Internal Courses, Webinars, Presentations, Publications, Technical Reports
News & Events
Difference Testing & R Training
White Sulphur Springs, WV
Live streaming via Zoom
April 5 - 8, 2022
2022 Webinar Series
Includes attendance at and recordings of our next 4 webinars, 50% off past recordings, & the ability to request topics for future webinars.
Offer good for a limited time only.
We conduct market research for clients in a variety of industries including foods and beverages, personal care, home/pet care, pharmaceuticals, and digital services.
Advertising Claims Support
We have supported our clients' advertising claims for more than 25 years. Our services include consulting, defensible product tests and consumer perception surveys. We provide expert witnessing in National Advertising Division (NAD) and litigated cases for many product categories.
Our clients rely on us to help them convert raw ideas into innovation, to navigate the complex world of advanced analytics and machine learning, to develop the basis for advertising claims, or simply to design better experiments and explore new techniques.
We use innovative teaching methods to bring course material alive and put our participants into practical situations as they learn and apply new ideas. Learning opportunities include annual short courses, quarterly webinars, and internal, customizable training.
Annual course topics include the science of measuring sensory differences, Drivers of Liking®, claims substantiation, and advanced analytics, including machine learning. We can bring these courses to you, teach them virtually, or you can join us for memorable events at great locations.
You can reach us at (804) 675-2980 or send us a message using the form below.