Science is the basis for
A global full-service research company supporting product development, marketing, advertising claims, and consumer insights. We have an extensive publication record on the scientific foundations of our research methodologies.
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Project Design, Data Collection, Data Analysis, and Results Reporting
Advertising Claims Support, Claims Substantiation, and Expert Witnessing
Expertise in Sensory and Consumer Science, Marketing Insights, Statistics, Data Science, and Chemical Senses
Courses, Webinars, Presentations, and Publications
WHAT WE DO
The Institute for Perception offers comprehensive client services to assist in the development process of new and improved products & marketing concepts.
The Institute for Perception, founded in 1992, is a full-service research consulting firm specializing in premium quality services to help convert marketing concepts or technical inventions into innovative new products. We also help to support advertising claims. We conduct extensive research on new models of human perception to provide a basis for methods to support product development, market research, and advertising claim substantiation. We offer training opportunities in these areas through courses, books, peer reviewed publications, technical reports, webinars, and software.
How can we partner with you?
We would be happy to discuss how we can best serve as a resource to you and your company.
Please contact us at (804) 675-2980 or submit an online request here.