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Advertising Claims Support | Cases and Principles
May 21, 2026 | Richmond, VA
This intensive one-day course in Richmond, VA will provide the technical and legal toolkit to design robust sensory research, navigate regulatory standards, and defend innovative product claims against competitive and legal scrutiny.
Innovating new products, improving existing ones
The Institute for Perception specializes in market research across various consumer products industries. We assist clients in transforming technical and marketing insights into innovative solutions, navigating the complexities of advanced analytics, formulating advertising claims, and designing effective research to explore new opportunities. With over 30 years of experience supporting advertising claims, we offer services including consulting, rigorous product testing, and consumer perception surveys. We also provide expert testimony for National Advertising Division (NAD) and litigation cases across diverse product categories. Our educational offerings feature dynamic, hands-on courses, including short courses, webinars, and tailored internal training, designed to engage participants and apply new concepts in practical scenarios.
Specialty areas include:
Non-comparative, Superiority, Equivalence, & Unsurpassed Claims, Consumer Perception Surveys, Expert Witnessing
Experimental Design,
US & Global Data Acquisition, Analyses, Advanced Analytics, Storytelling & Insights
Sensory & Consumer Science, Marketing Insights, Statistics, Data Science & Machine Learning, Advanced Analytics
Annual Training Events, Internal Courses, Webinars, Presentations, Publications, Technical Reports
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Advertising Claims Substantiation and Expert Witness Services
The Institute for Perception conducts defensible consumer research, upholding the highest standards to validate your advertising claims. We employ a science-driven approach to both consumer surveys and expert witness testimonies. This rigorous methodology ensures that our surveys and opinions are robust and resilient under the scrutiny of regulators, jurists, and competitors.
Project Management & Advanced Analytics
Our research support feeds directly into our Invention-Innovation Blueprint to help our clients to build successful brands that can lead a category. Our expertise spans a wide array of market research methods, and we tailor each project to fit your specific needs. We transform product concepts and technical innovations into consumer-perceived benefits and offer comprehensive market research services, from project design to data analysis and customized results reporting. Using our proprietary Column Randomization and Search method, we minimize bias by using optimal rotations in sequential monadic designs. We have served a diverse range of industries, including food and beverages, personal care, home and pet care, pharmaceuticals, and digital services. We excel in advanced statistical analyses and emerging computational techniques.
Schedule a consultation
Let's explore innovative solutions. We'll set up a call where you can tell us about your project, get to know us, ask questions, get a price quote, and a completion date. Or feel free to reach out to us using our contact info below.