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Experimental Design,
US & Global Data Acquisition, Analyses, Advanced Analytics, Storytelling & Insights

Non-comparative, Superiority, Equivalence, & Unsurpassed Claims, Consumer Perception Surveys, Expert Witnessing

Sensory & Consumer Science, Marketing Insights, Statistics, Data Science & Machine Learning, Advanced Analytics

Annual Training Events, Internal Courses, Webinars, Presentations, Publications, Technical Reports

News & Events




Thurstonian Models:

Categorical Decision Making

in the Presence of Noise

Written by:

Dr. Daniel Ennis


Now available via free PDF download!

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Written by:
Dr. Daniel Ennis

Dr. John Ennis

Now available via free PDF download!

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Latest Technical Report


Compared to What? Controls in Advertising Claims Substantiation

Written by:

Dr. Daniel Ennis

Dr. Benoît Rousseau

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Featured Article


Invention and Innovation

(revised edition)

Written by:

Dr. Daniel Ennis


Pangborn 2019
Edinburgh, Scotland

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December 16, 2021


Taught by:
Dr. Benoît Rousseau


Project Management

We conduct market research for clients in a variety of industries including foods and beverages, personal care, home/pet care, pharmaceuticals, and digital services.

Advertising Claims Support

We have supported our clients' advertising claims for more than 25 years.  Our services include consulting, defensible product tests and consumer perception surveys. We provide expert witnessing in National Advertising Division (NAD) and litigated cases for many product categories.



Our clients rely on us to help them convert raw ideas into innovation, to navigate the complex world of advanced analytics and machine learning, to develop the basis for advertising claims, or simply to design better experiments and explore new techniques.



We use innovative teaching methods to bring course material alive and put our participants into practical situations as they learn and apply new ideas. Learning opportunities include annual short courses, quarterly webinars, and internal, customizable training.

Annual course topics include the science of measuring sensory differences, Drivers of Liking®, claims substantiation, and advanced analytics, including machine learning. We can bring these courses to you, teach them virtually, or you can join us for memorable events at great locations.


Contact Us

You can reach us at (804) 675-2980 or send us a message using the form below.

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