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Explore your consumer landscape.

Providing companies with the resources they need to successfully improve and market their products.

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Experimental Design,
US & Global Data Acquisition, Analyses, Advanced Analytics, Storytelling & Insights

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Non-comparative, Superiority, Equivalence, & Unsurpassed Claims, Consumer Perception Surveys, Expert Witnessing

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Sensory & Consumer Science, Marketing Insights, Statistics, Data Science & Machine Learning, Advanced Analytics

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Annual Training Events, Internal Courses, Webinars, Presentations, Publications, Technical Reports

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Books, Technical Reports, Journal Articles


Curating consumer insights.
Innovating new products, improving existing ones.

We conduct market research for clients
in a variety of industries including foods and beverages, personal care, home/pet care, pharmaceuticals, and digital services.

We have supported our clients' advertising claims for more than 25 years.
Our services include consulting, defensible product tests and consumer perception surveys. We provide expert witnessing in National Advertising Division (NAD) and litigated cases for many product categories.

Our clients rely on us to help them convert raw ideas into innovation,
to navigate the complex world of advanced analytics and machine learning, to develop the basis for advertising claims, or simply to design better experiments and explore new techniques.

We use innovative teaching methods
to bring course material alive and put our participants into practical situations as they learn and apply new ideas. Learning opportunities include annual short courses, quarterly webinars, and internal, customizable training.

Meet the Team


Senior Vice President

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Computational Market Researcher

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Jaclyn Kelley

Business Manager

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Shannon Denton-Brown

Project Manager

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Webinar | June 22, 2023

Introduction to Thurstonian Modeling for Discrimination Testing

Schedule a consultation

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