Science is the basis for

our business. 

Connect with us!

  • LinkedIn Social Icon
Project Management
Ad Claims Support Icon-active
Consulting Icon-active 170x159.png
Training Icon.png

Project Design, Data Collection, Data Analysis, and Results Reporting

Advertising Claims Support, Claims Substantiation, and Expert Witnessing

Expertise in Sensory and Consumer Science, Marketing Insights, Statistics, Data Science, and Chemical Senses 

Courses, Webinars, Presentations, and Publications


The Institute for Perception offers comprehensive client services to assist in the development process of new and improved products & marketing concepts.

The Institute for Perception, founded in 1992, is a full-service research consulting firm specializing in premium quality services to help convert marketing concepts or technical inventions into innovative new products. We also help to support advertising claims. We conduct extensive research on new models of human perception to provide a basis for methods to support product development, market research, and advertising claim substantiation. We offer training opportunities in these areas through courses, books, peer reviewed publications, technical reports, webinars, and software.

Thurstonian Models: Categorical Decision Making in the Presence of Noise

written by Dr. Daniel Ennis


A comprehensive account of the derivation of Thurstonian models for a wide variety of behavioral tasks

Now available via free PDF download!




is now available

via FREE

PDF download!





Consumer Relevance of Sensory Measurements

Pangborn 2019  |  Edinburgh, Scotland

A Three-Step Approach to Characterizing Consumer Segmentation via Machine Learning

Pangborn 2019  |  Edinburgh, Scotland




This book is now available via free PDF download!

How can we partner with you?

We would be happy to discuss how we can best serve as a resource to you and your company.

Please contact us at (804) 675-2980 or submit an online request here.

Follow us for updates on the latest IFP news!

  • Grey LinkedIn Icon

Phone  |  (804) 675-2980

Email   |

Copyright © 2020 The Institute for Perception. All rights reserved. Please review our privacy policy prior to accessing our website.