site
stats
 
Project Management Icon.png
Ad Claims Support Icon.png
Consulting Icon.png
Training Icon.png

Experimental Design,
US & Global Data Acquisition, Analyses, Advanced Analytics, Storytelling & Insights

Non-comparative, Superiority, Equivalence, & Unsurpassed Claims, Consumer Perception Surveys, Expert Witnessing

Sensory & Consumer Science, Marketing Insights, Statistics, Data Science & Machine Learning, Advanced Analytics

Annual Training Events, Internal Courses, Webinars, Presentations, Publications, Technical Reports

News & Events

0_edited.jpg

Book

 

Thurstonian Models:

Categorical Decision Making

in the Presence of Noise

Written by:

Dr. Daniel Ennis

 

Now available via free PDF download!

AdClaims16 COVER_med.jpg

Written by:
Dr. Daniel Ennis

Dr. John Ennis

Now available via free PDF download!

LAW dreamstime_xl_96596646.jpg

Latest Technical Report

 

Compared to What? Controls in Advertising Claims Substantiation

Written by:

Dr. Daniel Ennis

Dr. Benoît Rousseau

Light Bulb

Featured Article

 

Invention and Innovation

(revised edition)

Written by:

Dr. Daniel Ennis

Hand_Graphic.png

Pangborn 2019
Edinburgh, Scotland

iStock-1202870693.jpg
2021 DEC Webinar ImageWEB.jpg

December 16, 2021

 

Taught by:
Dr. Benoît Rousseau

dreamstime_xxl_131918361.jpg

Project Management

We conduct market research for clients in a variety of industries including foods and beverages, personal care, home/pet care, pharmaceuticals, and digital services.

Advertising Claims Support

We have supported our clients' advertising claims for more than 25 years.  Our services include consulting, defensible product tests and consumer perception surveys. We provide expert witnessing in National Advertising Division (NAD) and litigated cases for many product categories.

dreamstime_xxl_117388912.jpg
 
 
dreamstime_xxl_141317691.jpg

Consulting

Our clients rely on us to help them convert raw ideas into innovation, to navigate the complex world of advanced analytics and machine learning, to develop the basis for advertising claims, or simply to design better experiments and explore new techniques.

 

Training

We use innovative teaching methods to bring course material alive and put our participants into practical situations as they learn and apply new ideas. Learning opportunities include annual short courses, quarterly webinars, and internal, customizable training.

Annual course topics include the science of measuring sensory differences, Drivers of Liking®, claims substantiation, and advanced analytics, including machine learning. We can bring these courses to you, teach them virtually, or you can join us for memorable events at great locations.

dreamstime_xxl_133037023.jpg
 

Contact Us

You can reach us at (804) 675-2980 or send us a message using the form below.

Thanks for submitting! We will be in touch with you soon. Please feel free to call our office at (804) 675-2980 if you need to reach us urgently.

Are you receiving our printed quarterly newsletter and course brochures by mail?

If not, CLICK HERE to subscribe.