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Replicated Preference Testing to Diagnose Consumer Segmentation

Taught by Dr. Daniel Ennis



In blind consumer preference testing, consumers do not always make consistent choices. This situation will most likely occur when the products tested are similar or exhibit significant variability. Consistency in preference responding can inform the degree of segmentation among consumers. Diagnostics for degrees of preference segmentation can be valuable before conducting a large-scale category appraisal. Replicated testing and its subsequent analysis as a potential segmentation tool will be discussed in this webinar.

This webinar is intended for a general audience of sensory professionals and graduate students. No detailed technical knowledge is assumed.

A digital recording of this webinar is available for purchase ($289).

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