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Learning Objectives

  • How to plan a category appraisal: Develop optimal product rotations

  • Unfolding using LSA: Understand an essential tool to develop new products

  • Segment customer needs: Learn how to analyze diverse customer liking in your market

  • Link sensory and consumer data: Predict consumer response based on internal panel data and, using AI, learn how to turn qualitative into quantitative data to include on an LSA map

  • Build product portfolios: Find optimum products for target segments

In-Person Registration
Fee Includes:

  • Course manual

  • Digital downloads of our latest books

  • Food/beverage break refreshments

  • Buffet lunch

​Attendance Fee

$795

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Registration

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