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Learning Objectives
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How to plan a category appraisal: Develop optimal product rotations
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Unfolding using LSA: Understand an essential tool to develop new products
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Segment customer needs: Learn how to analyze diverse customer liking in your market
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Link sensory and consumer data: Predict consumer response based on internal panel data and, using AI, learn how to turn qualitative into quantitative data to include on an LSA map
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Build product portfolios: Find optimum products for target segments

In-Person Registration
Fee Includes:
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Course manual
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Digital downloads of our latest books
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Food/beverage break refreshments
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Buffet lunch
Registration
Register
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