top of page

Trust the experts in advertising claim substantiation to ensure your data and findings fit the claims.

We design advertising claims support tests for products and consumer perception surveys of ads. 

Expert witnessing in NAD challenges, bench and jury trials, and arbitrations. 


The Institute for Perception has supported our clients' advertising claims for more than 25 years. We provide expert witnessing in National Advertising Division (NAD) and litigated cases for many product categories.  This expertise makes us uniquely suited to manage projects for claim substantiation to fit a prospective claim.

We collaborate with the NAD and other attorneys specializing in advertising law on an annual course where issues in advertising claims substantiation are debated.

bottom of page