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Advertising Claims Support
Claims of Superiority Versus Specific Levels of Superiority
Compared to What? Controls in Advertising Claims Substantiation
Making Count-Based Claims from Sample Data
Claiming Superiority and Equivalence Simultaneously
Issues in "Up-To" Advertising Claims
Multiplicative versus Ratio Comparisons
Making Ratio Statements About Product Improvements
Replicated Difference and Preference Testing with Applications to Claims Support
Drivers of Liking® & Landscape Segmentation Analysis®
Drivers of Liking® with Incomplete Block Designs
Predicting New Segment Opportunities
Consumer-Centric Product Mapping: LSA vs. EPM
Selecting Products for a Category Appraisal with Constraints
A Process Perspective to Understand Hedonics
How to Diagnose the Need for 3D Unfolding
Deciphering the Language of Emotions to Develop an Emotion Lexicon
Illuminating Product by Demographic Interactions
Portfolio Optimization Based on First Choice
Optimum Product Selection for a Drivers of Liking Project
Unfolding Liking using Landscape Segmentation Analysis® and Internal Preference Mapping
Brand Effects on the Landscape of Consumer Experience
An Application of Landscape Segmentation Analysis to Blind and Branded Data
Improving the Cost and Speed of Product Innovation
Do Consumers have multiple ideals depending on usage occasions?
Identifying Emerging Opportunities in Consumer Markets
Analytic Approaches to Accounting for Individual Ideal Points
Measuring Product Performance / Image Tradeoffs
Competitive Strategies in Product Portfolio Design
Designing New Product Portfolios
Identifying Latent Segments
Motivations for Product Consumption
Probabilistic Multidimensional Scaling
Drivers of Liking® for Multiple Segments
Multivariate Preference Mapping
Maximizing Potential Market Share Based on Product and/or Concept Choices
Advanced Analytic Tools, Machine Learning, & AI
Action Standards for Machines and Humans in Quality Assurance
Characterizing Sensory Segmentation using Machine Learning
Large TURF Problems: Finding Custom Solutions
eTURF 2.0: From Astronomical Numbers of Portfolios to a Single Optimum
How to Find Optimal Combinations of Brand Components
Efficient Representation of Pairwise Sensory Information
From Many to Few: A Graph Theoretic Screening Tool for Product Developers
Design Issues in Product Tests & Surveys
Chemistry, Chemical Senses, & Pharmacokinetics
