Abstract:

 

It may seem paradoxical or even impossible to innovate within an established product category, given the number of existing products on the market. Yet the number of possible combinations of product features, benefits, and branding components is often staggeringly large - so large in fact that high quality combinations can lay undiscovered simply because of the sheer number of possible products. In this webinar, we show how to combine newly developed tools from the mathematical field of graph theory with internet-based experiments that are relatively inexpensive and simple to conduct in order to find exciting new product possibilities that have been hiding in plain sight for years.

​

This webinar is intended for a general audience of sensory professionals and graduate students. No detailed technical knowledge is assumed.

​

A digital recording of this webinar is available for purchase ($289).