.png){kind=logo}
Experimental Design,
US & Global Data Acquisition, Analyses, Advanced Analytics, Storytelling & Insights
Non-comparative, Superiority, Equivalence, & Unsurpassed Claims, Consumer Perception Surveys, Expert Witnessing
Sensory & Consumer Science, Marketing Insights, Statistics, Data Science & Machine Learning, Advanced Analytics
Annual Training Events, Internal Courses, Webinars, Presentations, Publications, Technical Reports
News & Events
Latest Newsletter &
Technical Report
Context Effects in Surveys of
Subjective Experience
Written by:
Dr. Daniel Ennis
Book
Thurstonian Models:
Categorical Decision Making
in the Presence of Noise
Written by:
Dr. Daniel Ennis
Now available via free PDF download!
Written by:
Dr. Daniel Ennis
Dr. John Ennis
Now available via free PDF download!
Course
Fundamentals & Applications of Difference Testing & Drivers of Liking®
Royal Savoy Hotel
Lausanne, Switzerland
May 23 - 25, 2023
Webinar
R for Sensory Scientists: Part 1 - Foundations
Presented by:
Will Russ
December 15, 2022 | 2pm ET
Pangborn 2019
Edinburgh, Scotland
Featured Presentation
A Three-Step Approach to Characterizing Consumer Segmentation via Machine Learning
Pangborn 2019
Edinburgh, Scotland
Project Management
We conduct market research for clients in a variety of industries including foods and beverages, personal care, home/pet care, pharmaceuticals, and digital services.
Advertising Claims Support
We have supported our clients' advertising claims for more than 25 years. Our services include consulting, defensible product tests and consumer perception surveys. We provide expert witnessing in National Advertising Division (NAD) and litigated cases for many product categories.
Consulting
Our clients rely on us to help them convert raw ideas into innovation, to navigate the complex world of advanced analytics and machine learning, to develop the basis for advertising claims, or simply to design better experiments and explore new techniques.
Training
We use innovative teaching methods to bring course material alive and put our participants into practical situations as they learn and apply new ideas. Learning opportunities include annual short courses, quarterly webinars, and internal, customizable training.
Annual course topics include the science of measuring sensory differences, Drivers of Liking®, claims substantiation, and advanced analytics, including machine learning. We can bring these courses to you, teach them virtually, or you can join us for memorable events at great locations.
Contact Us
You can reach us at (804) 675-2980 or send us a message using the form below.