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COURSE INSTRUCTORS

DR. BENOIT ROUSSEAU

Dr. Benoît Rousseau is Senior Vice President at The Institute for Perception. Benoît received his food engineering degree from AgroParisTech in Paris, France and holds a PhD in sensory science and psychophysics from the University of California, Davis. He has over 25 years of experience in managing projects in the field of sensory and consumer science, actively working with clients in the US, Asia, Latin America, and Europe. His theoretical and experimental research has led to numerous journal articles as well as several book chapters. Dr. Rousseau regularly teaches short courses and seminars, where his user-friendly communication style of traditional and more advanced scientific topics to small and large audiences is appreciated.  He is also involved in academic instruction, which includes a visiting professor position at Chuo University in Japan.

DR. DANIEL M. ENNIS

Dr. Daniel M. Ennis is the President of The Institute for Perception. Danny has more than 40 years of experience working on product testing theory and applications for consumer products. He has doctorates for research in food science and mathematical & statistical psychology. He is also a Professional Statistician accredited by the American Statistical Association. He has published extensively on mathematical models for human decision-making and was the first to show that humans possess a transducer in the chemical senses. In 2001, he solved the degeneracy problem in multidimensional unfolding. Danny is a recipient of the Sensory and Consumer Sciences Achievement Award from IFT and also the ASTM David R. Peryam Award in recognition of “outstanding contributions to the field of basic and applied sensory science.” Danny consults globally and has served as an expert witness in a wide variety of advertising cases.

WILLIAM RUSS

William (Will) Russ is a Computational Market Researcher and Lead Programmer for The Institute for Perception. Will has a BS in Applied Mathematics and frequently works on internet surveys for product development, marketing, and regulatory compliance. His research interests include optimization, machine learning, graph theory, and numerical analysis. Will has taught principles of data science and machine learning with applications to sensory and consumer science, including consumer surveys.

 
 
 

ANTHONY (MANNY) MANUELE

Anthony J. (Manny) Manuele, recently retired as Vice President of Global Brewing, Quality, Innovation, and Technical Governance for Molson Coors and is now Principal of Stoneman Enterprises, an innovation consultancy in Denver, CO. In his previous role, Manny held an executive leadership role responsible for all Quality and Technical Innovation related to products, process, and ingredients as well as for technical consumer science. Manny holds a B.S. in pure science, an M.B.A. degree, and a Master of Science in organizational leadership and quality. He is a Fellow at Institute of Brewing & Distilling, and holds memberships with the Master Brewers Association of the Americas and the American Society of Quality.

STEPHEN MCINGVALE

Stephen McIngvale is a Technical Consumer Insights & Sensory Specialist with Molson Coors. Stephen received both degrees in Food Science from Mississippi State University with a research focus on food safety and rapid detection methods. For his current role, he also earned a General Certificate in Brewing from the Institute of Brewing & Distilling. With 19 years of experience in the fields of sensory and consumer research, Stephen has advised teams and structured/conducted holistic research approaches for a variety of projects and objectives that supported CPG product launches across the country. He has published research articles in microbiology, molecular biology/rapid detection and descriptive analysis.

DAVID MALLEN, ESQ.

David G. Mallen is a partner at Loeb & Loeb LLP where he specializes in advertising law, claim substantiation and legal issues in media and technology. He was previously the Deputy Director of the NAD where he analyzed legal, communication, and claim substantiation issues, and resolved hundreds of advertising disputes. Before joining the NAD, David practiced law at Kensington & Ressler LLC. He frequently lectures on advertising self-regulation, Green Marketing, claim substantiation and international advertising issues. David graduated from Cornell University and received his JD degree from Albany Law School of Union University.

David Mallen focuses his practice in the areas of advertising and consumer protection law. He represents marketers from a variety of industries in connection with national advertising campaigns, analysis of claim substantiation issues, and resolution of advertising disputes. Mr. Mallen is an experienced trial lawyer with expertise in counselling and representing clients in all phases of litigation in state and federal court and in alternative dispute resolution. As former Deputy Director of the National Advertising Division (NAD) of the Council of Better Business Bureaus, he has extensive experience working with advertisers to both defend and challenge claims before the NAD, the National Advertising Review Board (NARB) and other self-regulatory bodies. Mr. Mallen also represents clients in investigations before the Federal Trade Commission (FTC) and state agencies.

Mr. Mallen has particular expertise providing legal guidance on the advertising of food and beverages, OTC drugs, dietary supplements, telecommunication services, consumer household products, financial services and information technology. He also counsels clients on advertising and privacy issues in social media and mobile platforms. Mr. Mallen is also a popular speaker and lecturer at conferences and workshops on advertising claim substantiation, U.S. standards for industry self-regulation, sustainability and green marketing, and scientific sensory testing.

CHRIS COLE

Christopher (Chris) Cole is a Partner at Crowell & Moring and is the co-chair of  their Advertising & Media Group, a team that provides interdisciplinary solutions to companies facing challenging competitive and regulatory issues. Chris focuses on false advertising, unfair competition, reputation, brand disparagement, and intellectual property. He is an experienced litigator, handling Lanham Act and consumer class action cases, and defending against Federal Trade Commission (FTC) enforcement and related investigations. He has handled dozens of cases before the National Advertising Division (NAD).

Chris has for many years been ranked among the top false advertising litigators in the country by Chambers & Partners, which has described him as a "superstar," "incredibly responsive," "outstanding," "cost-conscious," "hard-working," and has said that he "gets to the heart of the concept quickly and understands the advertising motivation in relation to the law." He is included by SuperLawyers among the top Media and First Amendment lawyers in Washington, D.C., and by Best Lawyers in America for Advertising Law.

Chris also has a varied and active counseling practice. He is widely respected as an authority on advertising claims substantiation and the associated sciences of product testing and consumer research. He has overseen consumer protection regulatory due diligence in transactions. And, he provides strategic and risk management guidance to some of the world's leading companies in industries such as food and beverages, media and telecommunications, home appliances, technology, and consumer products.

 
 
 
 

DR. DULCE PAREDES

Dr. Dulce Paredes is Vice President at Takasago International Corporation (USA). Dulce is Global Leader of Takasago’s Consumer Insights and Market Research Group, Flavor Division. She has 20+ years research experience in international consumer packaged goods companies, i.e., Pepsi Cola, Kraft Foods and Avon Products Inc. Dulce calls herself a “Consumer Navigator” or one who is an insight leader and strategic innovator who brings consumer focus into the different goals and activities of the organization. She loves connecting the dots across various forms of consumer and product research, technology, market trends and media information to identify global pulse and emerging trends in food and beverage innovations. Dr. Paredes holds Ph.D. and M.P.S degrees in Food Science from Cornell University and has co-edited two books: Product Innovation Toolbox (2012) and Chemistry of Taste (2000).

DR. CHARLENE THROWER

Dr. Charlene Thrower is Director, Consumer Evaluation at L’Oreal US. She is heading the Strategy and Innovation for the consumer Skin team for the US Consumer group. Charlene has been making an impact on the innovation and development of a wide range of cosmetics and personal care categories/products through bringing consumer relevance to strategic business decision making, through exploring and adopting more effective and novel sensory and consumer research methodologies. Interests include research methods, addressing unique design challenges in personal care product testing, and advertising claims substantiation.

ANNIE UGURLAYAN, ESQ.

Annie Ugurlayan is Assistant Director of Communications at the National Advertising Division. Since she joined NAD in 2003, she has handled hundred of cases and has successfully argued appeals before the National Advertising Review Board. Annie also serves as a liaison to local Better Business Bureaus relating to advertising review. She oversees case management and is a resource to first-time users of the system, explaining the self-regulatory process and how to be most responsive to an NAD inquiry. Annie is also a frequent lecturer at conference nationwide and abroad, particularly on cosmetics advertising on which has developed an expertise. Prior to joining the NAD in 2003, Annie worked as a temporary attorney in the advertising law department at Davis & Gilbert LLP. She was also an associate at O’Hare Parnagian, LLP where she worked on commercial and personal injury litigation as well as real estate transactions.

Annie is also a published author and is actively involved in many bar associations, most recently as Vice-Chair, Advertising Disputes and Litigation Committee of the ABA’s Section of Antitrust Law. She serves on the Board of Directors of the New York Women’s Bar Association Foundation and is a Fellow of the American Bar Foundation. Annie is fluent in French and Armenian and proficient in Romanian. She is a graduate of Hamilton College (B.A., manga cum laude — French and World Politics) and Hofstra University School of Law.

 
 
 

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