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Dr. Benoît Rousseau is Senior Vice President at The Institute for Perception. Benoît received his food engineering degree from AgroParisTech in Paris, France and holds a PhD in sensory science and psychophysics from the University of California, Davis. He has over 25 years of experience in managing projects in the field of sensory and consumer science, actively working with clients in the US, Asia, Latin America, and Europe. His theoretical and experimental research has led to numerous journal articles as well as several book chapters. Dr. Rousseau regularly teaches short courses and seminars, where his user-friendly communication style of traditional and more advanced scientific topics to small and large audiences is appreciated.  He is also involved in academic instruction, which includes a visiting professor position at Chuo University in Japan.



Dr. Daniel M. Ennis is the President of The Institute for Perception. He has more than 35 years of experience working on product testing theory and applications for consumer products. He has doctorates in food science (PhD) and also in mathematical & statistical psychology (DSc). This year the National University of Ireland, of which University College Dublin, his alma mater, is a constituent college, awarded him a DSc based on published work for his development of the Thurstonian framework for the Behavioral Sciences.   He is also a Professional Statistician accredited by the American Statistical Association. He has published extensively on mathematical models for human decision-making and was the first to show that humans possess a transducer in the chemical senses. In 2001, he solved the degeneracy problem in multidimensional unfolding. Danny is a recipient of the Sensory and Consumer Sciences Achievement Award from IFT and also the ASTM David R. Peryam Award in recognition of “outstanding contributions to the field of basic and applied sensory science.” Danny consults globally and has served as an expert witness in a wide variety of advertising cases.

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William (Will) Russ is a Computational Market Researcher and Lead Programmer for The Institute for Perception. Will has a BS in Applied Mathematics and frequently works on internet surveys for product development, marketing, and regulatory compliance. His research interests include optimization, machine learning, graph theory, and numerical analysis. Will has taught principles of data science and machine learning with applications to sensory and consumer science, including consumer surveys.

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Anthony J. (Manny) Manuele, recently retired as Vice President of Global Brewing, Quality, Innovation, and Technical Governance for Molson Coors and is now Principal of Stoneman Enterprises, an innovation consultancy in Denver, CO. In his previous role, Manny held an executive leadership role responsible for all Quality and Technical Innovation related to products, process, and ingredients as well as for technical consumer science. Manny holds a B.S. in pure science, an M.B.A. degree, and a Master of Science in organizational leadership and quality. He is a Fellow at Institute of Brewing & Distilling, and holds memberships with the Master Brewers Association of the Americas and the American Society of Quality.

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Lauren Aronson is an Advertising & Media partner in Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and the National Advertising Review Board (NARB), and has provided counsel in Lanham Act false advertising suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

In addition to handling litigation-related matters, Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims. When additional support is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Lauren has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and has advised on compliance with telemarketing laws, state dairy marketing laws and regulations, and other advertising and marketing-related concerns.
Chambers USA (2020, 2021) has ranked Lauren as Up and Coming in Advertising: Litigation, highlighting her experience handling false advertising claims before the NAD as well as Lanham Act disputes. She is described as a “subject matter expert” who is “really good in her particular area of expertise” and is praised for her legal advice. She is also ranked in Best Lawyers (2019-2021) in Advertising Law. Lauren serves as Vice Chair in the ABA’s Consumer Protection Committee.

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Stephen McIngvale is a Consumer Technical Insights Specialist with the Molson Coors Beverage Company. Stephen received both degrees in Food Science from Mississippi State University with a research focus on food safety and rapid detection methods. For his current role, he also earned a General Certificate in Brewing from the Institute of Brewing & Distilling. With 19 years of experience in the fields of sensory and consumer research, Stephen has advised teams and structured/conducted holistic research approaches for a variety of projects and objectives that supported CPG product launches across the country. He has published research articles in microbiology, molecular biology/rapid detection and descriptive analysis.



Dr. Dulce Paredes is Vice President at Takasago International Corporation (USA). Dulce is Global Leader of Takasago’s Consumer Insights and Market Research Group, Flavor Division. She has 20+ years research experience in international consumer packaged goods companies, i.e., Pepsi Cola, Kraft Foods and Avon Products Inc. Dulce calls herself a “Consumer Navigator” or one who is an insight leader and strategic innovator who brings consumer focus into the different goals and activities of the organization. She loves connecting the dots across various forms of consumer and product research, technology, market trends and media information to identify global pulse and emerging trends in food and beverage innovations. Dr. Paredes holds Ph.D. and M.P.S degrees in Food Science from Cornell University and has co-edited two books: Product Innovation Toolbox (2012) and Chemistry of Taste (2000).

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Annie Ugurlayan is Assistant Director of Communications at the National Advertising Division. Since she joined NAD in 2003, she has handled hundred of cases and has successfully argued appeals before the National Advertising Review Board. Annie also serves as a liaison to local Better Business Bureaus relating to advertising review. She oversees case management and is a resource to first-time users of the system, explaining the self-regulatory process and how to be most responsive to an NAD inquiry. Annie is also a frequent lecturer at conference nationwide and abroad, particularly on cosmetics advertising on which has developed an expertise. Prior to joining the NAD in 2003, Annie worked as a temporary attorney in the advertising law department at Davis & Gilbert LLP. She was also an associate at O’Hare Parnagian, LLP where she worked on commercial and personal injury litigation as well as real estate transactions.

Annie is also a published author and is actively involved in many bar associations, most recently as Vice-Chair, Advertising Disputes and Litigation Committee of the ABA’s Section of Antitrust Law. She serves on the Board of Directors of the New York Women’s Bar Association Foundation and is a Fellow of the American Bar Foundation. Annie is fluent in French and Armenian and proficient in Romanian. She is a graduate of Hamilton College (B.A., manga cum laude — French and World Politics) and Hofstra University School of Law.

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