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Science is the basis for
our business.
Project Design, Data Collection, Data Analysis, and Results Reporting
Advertising Claims Support, Claims Substantiation, and Expert Witnessing
Expertise in Sensory and Consumer Science, Marketing Insights, Statistics, Data Science, and Chemical Senses
Courses, Webinars, Presentations, and Publications
WHAT WE DO
The Institute for Perception offers comprehensive client services to assist in the development process of new and improved products & marketing concepts.
The Institute for Perception, founded in 1992, is a full-service research consulting firm specializing in premium quality services to help convert marketing concepts or technical inventions into innovative new products. We also help to support advertising claims. We conduct extensive research on new models of human perception to provide a basis for methods to support product development, market research, and advertising claim substantiation. We offer training opportunities in these areas through courses, books, peer reviewed publications, technical reports, webinars, and software.
Join us for our
APRIL PROGRAM!
FEATURED
ARTICLES
Invention and Innovation
written by Dr. Daniel Ennis
Mapping Hedonic Data: A Process Perspective
written by Dr. Daniel Ennis and Dr. John Ennis
FEATURED
PRESENTATIONS
Consumer Relevance of Sensory Measurements
Pangborn 2019 | Edinburgh, Scotland
A Three-Step Approach to Characterizing Consumer Segmentation via Machine Learning
Pangborn 2019 | Edinburgh, Scotland
TESTING FACILITIES
We design studies and partner with testing facilities throughout the United States and around the world to ensure quality data collection and provide you with reliable results.
How can we partner with you?
We would be happy to discuss how we can best serve as a resource to you and your company.
Please contact us at (804) 675-2980 or submit an online request here.