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COURSE INSTRUCTORS

DR. BENOIT ROUSSEAU

Dr. Benoît Rousseau is Senior Vice President at The Institute for Perception. Benoît received his food engineering degree from AgroParisTech in Paris, France and holds a PhD in sensory science and psychophysics from the University of California, Davis. He has over 25 years of experience in managing projects in the field of sensory and consumer science, actively working with clients in the US, Asia, Latin America, and Europe. His theoretical and experimental research has led to numerous journal articles as well as several book chapters. Dr. Rousseau regularly teaches short courses and seminars, where his user-friendly communication style of traditional and more advanced scientific topics to small and large audiences is appreciated.  He is also involved in academic instruction, which includes a visiting professor position at Chuo University in Japan.

DR. DANIEL M. ENNIS

Dr. Daniel M. Ennis is the President of The Institute for Perception. Danny has more than 40 years of experience working on product testing theory and applications for consumer products. He has doctorates for research in food science and mathematical & statistical psychology. He is also a Professional Statistician accredited by the American Statistical Association. He has published extensively on mathematical models for human decision-making and was the first to show that humans possess a transducer in the chemical senses. In 2001, he solved the degeneracy problem in multidimensional unfolding. Danny is a recipient of the Sensory and Consumer Sciences Achievement Award from IFT and also the ASTM David R. Peryam Award in recognition of “outstanding contributions to the field of basic and applied sensory science.” Danny consults globally and has served as an expert witness in a wide variety of advertising cases. 

 
 
 

WILLIAM RUSS

William (Will) Russ is a Computational Market Researcher and Lead Programmer for The Institute for Perception. Will has a BS in Applied Mathematics and frequently works on internet surveys for product development, marketing, and regulatory compliance. His research interests include optimization, machine learning, graph theory, and numerical analysis. Will has taught principles of data science and machine learning with applications to sensory and consumer science, including consumer surveys.

LAUREN ARONSON

Lauren Aronson is an Advertising & Media counsel in Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and the National Advertising Review Board (NARB), and has provided counsel in Lanham Act false advertising suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.


In addition to handling litigation-related matters, Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims. When additional support is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Lauren has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and has advised on compliance with telemarketing laws, state dairy marketing laws and regulations, and other advertising and marketing-related concerns.
Lauren is recognized by Best Lawyers (2019, 2020) in Advertising Law. She is Vice Chair in the ABA’s Consumer Protection Committee.

 

Christopher (Chris) Cole

Christopher (Chris) Cole is a Partner at Crowell & Moring and is the co-chair of  their Advertising & Media Group, a team that provides interdisciplinary solutions to companies facing challenging competitive and regulatory issues. Chris focuses on false advertising, unfair competition, reputation, brand disparagement, and intellectual property. He is an experienced litigator, handling Lanham Act and consumer class action cases, and defending against Federal Trade Commission (FTC) enforcement and related investigations. He has handled dozens of cases before the National Advertising Division (NAD).

Chris has for many years been ranked among the top false advertising litigators in the country by Chambers & Partners, which has described him as a "superstar," "incredibly responsive," "outstanding," "cost-conscious," "hard-working," and has said that he "gets to the heart of the concept quickly and understands the advertising motivation in relation to the law." He is included by SuperLawyers among the top Media and First Amendment lawyers in Washington, D.C., and by Best Lawyers in America for Advertising Law.

Chris also has a varied and active counseling practice. He is widely respected as an authority on advertising claims substantiation and the associated sciences of product testing and consumer research. He has overseen consumer protection regulatory due diligence in transactions. And, he provides strategic and risk management guidance to some of the world's leading companies in industries such as food and beverages, media and telecommunications, home appliances, technology, and consumer products.

 

RISA DREXLER

Risa Drexler is Senior Marketing Counsel at Unilever USA. Risa serves as counsel to a wide range of personal care brands. She also advises on overarching contracts and media-related issues. Prior to joining Unilever, Risa practiced commercial litigation at Kelley Drye & Warren.

 

KATHLEEN (KAT) DUNNIGAN

Kathleen Dunnigan, Senior Staff Attorney, joined NAD March 2008. Prior to joining NAD she has worked for the Legal Aid Society's Juvenile Rights Division defending children in both child welfare and juvenile delinquent proceedings. She was also a staff attorney at the Center for Appellate Litigation representing indigent defendants and a public policy advocate at the Center for HIV Law and Policy. For many years, Kat litigated employment discrimination and civil rights claims representing only employees. She has been involved in many New Jersey employment cases on behalf of workers before the New Jersey Supreme Court, New Jersey Appellate Division and at the trial level. Kat graduated from S.U.N.Y. Maritime College with a degree in Engineering and as an officer in the United States Merchant Marines in 1993 and NYU Law School in 1999.

 

KATHRYN FARRARA

Kathryn L. Farrara is Associate General Counsel NA, Marketing, Data Protection Officer at Unilever United States, where she has handled a variety of brands in the personal care, food and beverage categories. In addition to counseling brands, Ms. Farrara handles overarching issues related to quality, intellectual property, digital and social media at Unilever. Kathryn has also served as an adjunct professor for New York Law School (NYLS), where she taught an introductory course on advertising and media law as part of the NYLS Institute for Information Law and Policy job track program. Prior to joining Unilever and NYLS, Ms. Farrara was a senior attorney and advertising review specialist for the National Advertising Division (NAD) of the Advertising Self-Regulatory Council (ASRC), where she reviewed advertising campaigns for the consumer packaged goods industry, as well as the telecommunications, dietary supplements and automotive industries.

 

ALEXANDER (ALEX) KAPLAN

Alexander (Alex) Kaplan is a partner at Oppenheim + Zebrak, LLP. Based in New York City, Alex is deeply experienced in copyright, trademark, advertising, right of publicity, and trade secrets law. A seasoned courtroom lawyer, Alex has two decades of experience litigating high-stakes cases in all of these disciplines, and in other complex commercial disputes. Outside of the courtroom, Alex provides daily counsel to his clients on legal questions that affect key business decisions. Clients turn to Alex for his unique blend of litigation skills and comprehensive knowledge of IP law, which allows him to effectively and efficiently bring value to his clients as the first and only call they need to make on rights-related legal and business issues.

 

CYNTHIA KINSER

Cynthia E. Kinser is a former deputy and attorney in the Consumer Advocate and Protection Division of the Tennessee Attorney General’s Office. During her years with the Attorney General’s Office, Cynthia worked to protect consumers and businesses from unfair and deceptive trade practices, enforced state and federal antitrust laws, represented consumers in utility cases and enforced the nonprofit, false claims and Unauthorized Practice of Law statutes.

Cynthia is now in solo practice operating as Kinser Legal Services. She is also claims and appeals manager for Receivership Management, Inc. in Madison, TN.

DAVID MALLEN

David G. Mallen is a partner at Loeb & Loeb LLP where he specializes in advertising law, claim substantiation and legal issues in media and technology. He was previously the Deputy Director of the NAD where he analyzed legal, communication, and claim substantiation issues, and resolved hundreds of advertising disputes. Before joining the NAD, David practiced law at Kensington & Ressler LLC. He frequently lectures on advertising self-regulation, Green Marketing, claim substantiation and international advertising issues. David graduated from Cornell University and received his JD degree from Albany Law School of Union University.

David Mallen focuses his practice in the areas of advertising and consumer protection law. He represents marketers from a variety of industries in connection with national advertising campaigns, analysis of claim substantiation issues, and resolution of advertising disputes. Mr. Mallen is an experienced trial lawyer with expertise in counselling and representing clients in all phases of litigation in state and federal court and in alternative dispute resolution. As former Deputy Director of the National Advertising Division (NAD) of the Council of Better Business Bureaus, he has extensive experience working with advertisers to both defend and challenge claims before the NAD, the National Advertising Review Board (NARB) and other self-regulatory bodies. Mr. Mallen also represents clients in investigations before the Federal Trade Commission (FTC) and state agencies.

Mr. Mallen has particular expertise providing legal guidance on the advertising of food and beverages, OTC drugs, dietary supplements, telecommunication services, consumer household products, financial services and information technology. He also counsels clients on advertising and privacy issues in social media and mobile platforms. Mr. Mallen is also a popular speaker and lecturer at conferences and workshops on advertising claim substantiation, U.S. standards for industry self-regulation, sustainability and green marketing, and scientific sensory testing.

 
 

KRISTIN MARCHESIELLO

Kristin Marchesiello is Senior Marketing Counsel and Deputy Data Protection Office at Unilever United States, where she provides counsel to a variety of brands in the personal care category, including iconic brands like Dove, Suave, Caress, Vaseline, St. Ives, Simple, Axe, Love Beauty & Planet, and Q-Tips.   In addition to supporting her brands’ marketing and promotional legal issues, she manages Unilever’s data and privacy practice.  Before joining Unilever, Kristin worked in a variety of roles in the advertising law space, including adtech startups, fashion, television and self-regulation. In her spare time, Kristin enjoys painting, bike riding and traveling.  

 

LA TOYA SUTTON

La Toya Sutton is a Staff Attorney at the National Advertising Division (NAD) of BBB National Programs, Inc., joining the organization in 2018. In that role, La Toya resolves disputes over the truthfulness and accuracy of national advertising campaigns, writing and publishing detailed decisions that provide guidance and critical insights to the advertising industry.  Prior to joining NAD, La Toya worked in private practice, advising clients on the marketing and promotion of consumer goods and services. La Toya specialized in issues related to the advertising of products subject to the overlapping jurisdictions of the Federal Trade Commission and the Food and Drug Administration. La Toya has authored numerous articles on various consumer protection issues and speaks regularly at industry conferences. La Toya received her B.A. from Brown University, with dual degrees in Political Science and Afro-American Studies. She received her J.D. from Georgetown University Law Center. 

 

ERIC UNIS

Eric Unis joined NAD as a Staff Attorney in December 2017. Prior to joining NAD, Eric worked
as an attorney at Troutman Sanders LLP. In over fifteen years of private practice representing
clients in a wide range of industries, Eric focused on complex commercial litigation, consumer
class actions, government investigations, consumer product safety issues, and advertising and
marketing law. Eric has also worked on numerous pro bono matters on behalf of immigrant
children. Eric has a B.A. from New York University with a double major in Politics and History
and received his J.D. from Georgetown University Law Center. Eric is admitted to practice in
New York.

 

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