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COURSE INSTRUCTORS

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DR. BENOIT ROUSSEAU

Dr. Benoît Rousseau is Senior Vice President at The Institute for Perception. Benoît received his food engineering degree from AgroParisTech in Paris, France and holds a PhD in sensory science and psychophysics from the University of California, Davis. He has over 25 years of experience in managing projects in the field of sensory and consumer science, actively working with clients in the US, Asia, Latin America, and Europe. His theoretical and experimental research has led to numerous journal articles as well as several book chapters. Dr. Rousseau regularly teaches short courses and seminars, where his user-friendly communication style of traditional and more advanced scientific topics to small and large audiences is appreciated. He is also involved in academic instruction, which includes an adjunct professorship at The Ohio State University, OH, and a visiting professor position at Chuo University in Japan.

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DR. DANIEL M. ENNIS

Dr. Daniel M. Ennis is the President of The Institute for Perception. He has more than 35 years of experience working on product testing theory and applications for consumer products. He has doctorates in food science (PhD) and also in mathematical & statistical psychology (DSc). This year the National University of Ireland, of which University College Dublin, his alma mater, is a constituent college, awarded him a DSc based on published work for his development of the Thurstonian framework for the Behavioral Sciences.   He is also a Professional Statistician accredited by the American Statistical Association. He has published extensively on mathematical models for human decision-making and was the first to show that humans possess a transducer in the chemical senses. In 2001, he solved the degeneracy problem in multidimensional unfolding. Danny is a recipient of the Sensory and Consumer Sciences Achievement Award from IFT and also the ASTM David R. Peryam Award in recognition of “outstanding contributions to the field of basic and applied sensory science.” Danny consults globally and has served as an expert witness in a wide variety of advertising cases.

 
 
 
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WILLIAM RUSS

William (Will) Russ is a Computational Market Researcher and Lead Programmer for The Institute for Perception. Will has a BS in Applied Mathematics and frequently works on internet surveys for product development, marketing, and regulatory compliance. His research interests include optimization, machine learning, graph theory, and numerical analysis. Will has taught principles of data science and machine learning with applications to sensory and consumer science, including consumer surveys.

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LAUREN ARONSON

Lauren Aronson is an Advertising & Media partner in Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and the National Advertising Review Board (NARB), and has provided counsel in Lanham Act false advertising suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

In addition to handling litigation-related matters, Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims. When additional support is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Lauren has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and has advised on compliance with telemarketing laws, state dairy marketing laws and regulations, and other advertising and marketing-related concerns.

Chambers USA (2020, 2021) has ranked Lauren as Up and Coming in Advertising: Litigation, highlighting her experience handling false advertising claims before the NAD as well as Lanham Act disputes. She is described as a “subject matter expert” who is “really good in her particular area of expertise” and is praised for her legal advice. She is also ranked in Best Lawyers (2019-2022) in Advertising Law. Lauren is currently co-chair of the ABA Consumer Protection Committee. She served as a vice chair of the Committee from 2018 to 2021.

 
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CARRIE KOVALERCHIK

Carrie Kovalerchik is Senior Counsel for the Legal Marketing team at Unilever, where she advises the business on a variety of advertising law matters surrounding personal care products and the cosmetics industry. Prior to joining Unilever, Carrie was at L’Oréal USA, where she provided claim substantiation counsel for L’Oréal brands across multiple product categories, including skincare, cleansing, makeup, hair color and hair care. Carrie graduated from Fordham Law School in 2010 and is currently admitted to the New York State Bar and New Jersey State Bar.

 
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DAVID MALLEN

David G. Mallen is a partner at Loeb & Loeb LLP where he specializes in advertising law, claim substantiation and legal issues in media and technology. He was previously the Deputy Director of the NAD where he analyzed legal, communication, and claim substantiation issues, and resolved hundreds of advertising disputes. Before joining the NAD, David practiced law at Kensington & Ressler LLC. He frequently lectures on advertising self-regulation, Green Marketing, claim substantiation and international advertising issues. David graduated from Cornell University and received his JD degree from Albany Law School of Union University.

David Mallen focuses his practice in the areas of advertising and consumer protection law. He represents marketers from a variety of industries in connection with national advertising campaigns, analysis of claim substantiation issues, and resolution of advertising disputes. Mr. Mallen is an experienced trial lawyer with expertise in counselling and representing clients in all phases of litigation in state and federal court and in alternative dispute resolution. As former Deputy Director of the National Advertising Division (NAD) of the Council of Better Business Bureaus, he has extensive experience working with advertisers to both defend and challenge claims before the NAD, the National Advertising Review Board (NARB) and other self-regulatory bodies. Mr. Mallen also represents clients in investigations before the Federal Trade Commission (FTC) and state agencies.

Mr. Mallen has particular expertise providing legal guidance on the advertising of food and beverages, OTC drugs, dietary supplements, telecommunication services, consumer household products, financial services and information technology. He also counsels clients on advertising and privacy issues in social media and mobile platforms. Mr. Mallen is also a popular speaker and lecturer at conferences and workshops on advertising claim substantiation, U.S. standards for industry self-regulation, sustainability and green marketing, and scientific sensory testing.

 
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KRISTIN MARCHESIELLO

Kristin Marchesiello is Senior Marketing Counsel and Deputy Data Protection Office at Unilever United States, where she provides counsel to a variety of brands in the personal care category, including iconic brands like Dove, Suave, Caress, Vaseline, St. Ives, Simple, Axe, Love Beauty & Planet, and Q-Tips.   In addition to supporting her brands’ marketing and promotional legal issues, she manages Unilever’s data and privacy practice.  Before joining Unilever, Kristin worked in a variety of roles in the advertising law space, including adtech startups, fashion, television and self-regulation. In her spare time, Kristin enjoys painting, bike riding and traveling. 

 
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JENNIFER SANTOS

Jennifer Santos joined the National Advertising Division of BBB National Programs as a staff attorney in 2021. In her role, she resolves disputes over the truthfulness and accuracy of national advertising campaigns, writing and publishing detailed decisions that provide guidance and critical insights to the advertising industry. Prior to joining NAD, Jennifer was Vice President of Advertising Standards at NBC Universal, where she led the department in its review of advertising for the NBC Broadcast Network, NBC Universal cable networks and all NBC custom-created content to ensure truthfulness and compliance with federal and state law and NBC guidelines. Jennifer also spent time as an adjunct professor of Business Law at Molloy College and in private practice focusing on trademark and commercial litigation.

 
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LA TOYA SUTTON

La Toya Sutton is a Senior Attorney at the National Advertising Division (NAD) of BBB National Programs, Inc., joining the organization in 2018. In that role, La Toya resolves disputes over the truthfulness and accuracy of national advertising campaigns, writing and publishing detailed decisions that provide guidance and critical insights to the advertising industry.  Prior to joining NAD, La Toya worked in private practice, advising clients on the marketing and promotion of consumer goods and services. La Toya specialized in issues related to the advertising of products subject to the overlapping jurisdictions of the Federal Trade Commission and the Food and Drug Administration. La Toya has authored numerous articles on various consumer protection issues and speaks regularly at industry conferences. La Toya received her B.A. from Brown University, with dual degrees in Political Science and Afro-American Studies. She received her J.D. from Georgetown University Law Center. 

 
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ZHENG WANG

Zheng Wang is an attorney with BBB National Programs’ National Advertising Division. He joined the organization in 2020 and in his role, Mr. Wang resolves disputes over the truthfulness and accuracy of national advertising campaigns, writing and publishing detailed decisions that provide guidance and critical insights to the advertising industry. Prior to joining BBB National Programs, Mr. Wang worked at Debevoise & Plimpton LLP, where he focused on trademark and advertising litigation. He earned his BA from Johns Hopkins University and his JD from the University of Chicago Law School.

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LARRY WEINSTEIN

Larry Weinstein spent much of his four decades as a litigator helping clients achieve successful, cost-effective outcomes through alternative dispute resolution, including mediation, arbitration and proceedings before other non-court bodies. Putting that experience to use, Larry retired at the end of 2021 from his position as a senior litigation partner at the international law firm Proskauer Rose to become a full-time independent arbitrator, mediator and strategic consultant.  As the founder of Lawrence Weinstein Dispute Resolution Services, Larry brings to bear his subject matter and industry expertise, forty years of trial experience, and a distinguished reputation in the legal community to help parties across an array of industries resolve complex commercial disputes.

In his former legal practice, Larry’s clients included individuals and large and small companies in a wide variety of industries and areas of commerce, including medical devices, prescription and over-the-counter drugs, consumer products, telecommunications, life sciences, health care, food and beverage, gaming, music, theatre, film, art and sports.

At Proskauer, in addition to litigating contract and other general commercial, sports, art and entertainment cases, Larry co-headed the firm’s False Advertising and Trademark Group for the entirety of his 23-year career there and co-headed the Firm’s Intellectual Property Litigation Group for over a decade.

Throughout his career in private practice, Larry’s reputation as a preeminent litigator was recognized by clients, adversaries and the trade press alike. In 2020, Larry was named Advertising Lawyer of the Year by Best Lawyers/US News & World Report.  He also was an inaugural member of the U.S. Legal 500 Hall of Fame, a Benchmark New York Litigation Star for over 10 years running, and regularly received Chambers USA’s top rating for advertising litigation.

During his legal career, Larry was a frequent author and speaker. He founded Proskauer’s award-winning advertising law blog and wrote the U.S. chapters of The Global Pharmaceutical Advertising Guide, published by Chambers and Partners.