Dr. Benoît Rousseau is Senior Vice President at The Institute for Perception. Benoît received his food engineering degree from AgroParisTech in Paris, France and holds a PhD in sensory science and psychophysics from the University of California, Davis. He has over 25 years of experience in managing projects in the field of sensory and consumer science, actively working with clients in the US, Asia, Latin America, and Europe. His theoretical and experimental research has led to numerous journal articles as well as several book chapters. Dr. Rousseau regularly teaches short courses and seminars, where his user-friendly communication style of traditional and more advanced scientific topics to small and large audiences is appreciated.  He is also involved in academic instruction, which includes a visiting professor position at Chuo University in Japan.


Dr. Daniel M. Ennis is the President of The Institute for Perception. Danny has more than 40 years of experience working on product testing theory and applications for consumer products. He has doctorates for research in food science and mathematical & statistical psychology. He is also a Professional Statistician accredited by the American Statistical Association. He has published extensively on mathematical models for human decision-making and was the first to show that humans possess a transducer in the chemical senses. In 2001, he solved the degeneracy problem in multidimensional unfolding. Danny is a recipient of the Sensory and Consumer Sciences Achievement Award from IFT and also the ASTM David R. Peryam Award in recognition of “outstanding contributions to the field of basic and applied sensory science.” Danny consults globally and has served as an expert witness in a wide variety of advertising cases. 



William (Will) Russ is a Computational Market Researcher and Lead Programmer for The Institute for Perception. Will has a BS in Applied Mathematics and frequently works on internet surveys for product development, marketing, and regulatory compliance. His research interests include optimization, machine learning, graph theory, and numerical analysis. Will has taught principles of data science and machine learning with applications to sensory and consumer science, including consumer surveys.


Lauren Aronson is an Advertising & Media counsel in Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and the National Advertising Review Board (NARB), and has provided counsel in Lanham Act false advertising suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

In addition to handling litigation-related matters, Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims. When additional support is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Lauren has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and has advised on compliance with telemarketing laws, state dairy marketing laws and regulations, and other advertising and marketing-related concerns.
Lauren is recognized by Best Lawyers (2019, 2020) in Advertising Law. She is Vice Chair in the ABA’s Consumer Protection Committee.



Risa Drexler is Senior Marketing Counsel at Unilever USA. Risa serves as counsel to a wide range of personal care brands. She also advises on overarching contracts and media-related issues. Prior to joining Unilever, Risa practiced commercial litigation at Kelley Drye & Warren.



Senior Attorney Hal Hodes joined NAD in August 2012. Prior to joining NAD, Hal worked in private practice focusing on litigation. As an associate at McAloon & Friedman, P.C., he represented hospitals and other health care practitioners in malpractice litigation and proceedings undHaer the New York State Mental Hygiene Law. Previously, Hal was an attorney at the New York City Human Resources Administration, where he represented the City’s social services programs. Hal is also on the steering committee of a prominent voting rights group, conducting research on voter protection laws, advocating for election reforms and regularly serving as an election monitor. He earned his B.A. in Political Science from the University of Pennsylvania and his J.D. from the Benjamin N. Cardozo School of Law. Hal is admitted to the bars of New York and New Jersey.



Alexander Kaplan is a partner in Proskauer’s Litigation Department in New York. He is a commercial litigator and trial lawyer focusing on intellectual property. Alex represents and advises consumer product, pharmaceutical and medical device companies in false advertising and trademark matters before the federal courts and the NAD. He has represented both plaintiffs and defendants in numerous Lanham Act matters in courts across the country, having participated in preliminary injunction hearings and jury trials. Alex also frequently counsels clients concerning advertising and marketing claim substantiation and review. In addition to advertising, Alex’s practice is heavily focused on copyright law and he frequently represents music and media industry clients in copyright infringement matters. Alex is a contributor to and editor of Proskauer’s advertising law blog,



Cynthia E. Kinser is a deputy and attorney in the Consumer Advocate and Protection Division of the Tennessee Attorney General’s Office. She works to protect consumers and businesses from unfair and deceptive trade practices, enforces state and federal antitrust laws, and enforces the Unauthorized Practice of Law statutes. Her division also represents the interests of Tennessee consumers of public utilities services and non-Medicaid false claims. Cynthia received her ABA from Stetson University College of Law.


David G. Mallen is a partner at Loeb & Loeb LLP where he specializes in advertising law, claim substantiation and legal issues in media and technology. He was previously the Deputy Director of the NAD where he analyzed legal, communication, and claim substantiation issues, and resolved hundreds of advertising disputes. Before joining the NAD, David practiced law at Kensington & Ressler LLC. He frequently lectures on advertising self-regulation, Green Marketing, claim substantiation and international advertising issues. David graduated from Cornell University and received his JD degree from Albany Law School of Union University.

David Mallen focuses his practice in the areas of advertising and consumer protection law. He represents marketers from a variety of industries in connection with national advertising campaigns, analysis of claim substantiation issues, and resolution of advertising disputes. Mr. Mallen is an experienced trial lawyer with expertise in counselling and representing clients in all phases of litigation in state and federal court and in alternative dispute resolution. As former Deputy Director of the National Advertising Division (NAD) of the Council of Better Business Bureaus, he has extensive experience working with advertisers to both defend and challenge claims before the NAD, the National Advertising Review Board (NARB) and other self-regulatory bodies. Mr. Mallen also represents clients in investigations before the Federal Trade Commission (FTC) and state agencies.

Mr. Mallen has particular expertise providing legal guidance on the advertising of food and beverages, OTC drugs, dietary supplements, telecommunication services, consumer household products, financial services and information technology. He also counsels clients on advertising and privacy issues in social media and mobile platforms. Mr. Mallen is also a popular speaker and lecturer at conferences and workshops on advertising claim substantiation, U.S. standards for industry self-regulation, sustainability and green marketing, and scientific sensory testing.


La Toya Sutton is a Staff Attorney at the National Advertising Division (NAD) of BBB National Programs, Inc., joining the organization in 2018. In that role, La Toya resolves disputes over the truthfulness and accuracy of national advertising campaigns, writing and publishing detailed decisions that provide guidance and critical insights to the advertising industry.  Prior to joining NAD, La Toya worked in private practice, advising clients on the marketing and promotion of consumer goods and services. La Toya specialized in issues related to the advertising of products subject to the overlapping jurisdictions of the Federal Trade Commission and the Food and Drug Administration. La Toya has authored numerous articles on various consumer protection issues and speaks regularly at industry conferences. La Toya received her B.A. from Brown University, with dual degrees in Political Science and Afro-American Studies. She received her J.D. from Georgetown University Law Center. 



Eric Unis joined NAD as a Staff Attorney in December 2017. Prior to joining NAD, Eric worked
as an attorney at Troutman Sanders LLP. In over fifteen years of private practice representing
clients in a wide range of industries, Eric focused on complex commercial litigation, consumer
class actions, government investigations, consumer product safety issues, and advertising and
marketing law. Eric has also worked on numerous pro bono matters on behalf of immigrant
children. Eric has a B.A. from New York University with a double major in Politics and History
and received his J.D. from Georgetown University Law Center. Eric is admitted to practice in
New York.


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