The Institute for Perception's Lecturers

Dr. Daniel M. Ennis is the President of The Institute for Perception. Danny has more than 30 years of experience working on product testing theory and applications for consumer products. He has doctorates in both Food Science and Mathematical Psychology and has published extensively on mathematical models for sensory discrimination, preferential choice, identification, similarity, and multidimensional scaling. Danny has also published molecular models for taste and smell with applications to sweet taste and was the first to show that humans possess a transducer in chemical sensing. For published papers and technical reports, visit www.ifpress.com. Danny consults widely within the US and internationally.

Dr. Benoît Rousseau is Vice President of Technical Operations at The Institute for Perception. Benoît is a Food Engineer, holds a Ph.D. in Sensory Science and Psychophysics, and has conducted extensive experimental research on probabilistic models. Benoît has published numerous research articles in peer-reviewed journals as well as several book chapters. Benoît consults with US and international companies and manages projects for clients. He is actively involved in our short courses where his effective and user-friendly skills to introducing new ideas are valued.

Dr. John M. Ennis is a Research Consultant at The Institute for Perception. John has training in both mathematics and psychology. He received his Ph.D. in mathematics from the University of California at Santa Barbara and conducted post-doctoral studies in the UCSB psychology department. The winner of the 2003-2004 UCSB outstanding educator award, John has published in prominent journals in market research, statistics, mathematics and psychology and has co-authored a book chapter on neuroanatomy. John consults with US clients on segmentation and portfolio optimization.

Invited Lecturers

David Mallen, Esq. is the National Advertising Divison's Assistant Director for Legal Affairs, where he reviews advertising and claim substantiation for a variety of products. Before joining the NAD, David practiced law at Kensington & Ressler L.L.C., specializing in litigation and representation of a wide range of businesses, including manufacturers of food and consumer products. David graduated from Cornell University and received his JD degree from Albany Law School of Union University.

Frank Rossi is Associate Director, Applied Quantitative Sciences, Kraft Foods in Glenview, Illinois, where he supports product development efforts for Kraft’s divisions and consults internally with the Operations, Quality and Marketing Research Organizations. Frank has also held statistical consulting positions with General Foods Corporation and Campbell Soup Company. He has authored publications on the statistical aspects of product testing. He obtained a BS in Mathematics and an MA in Statistics from The Pennsylvania State University.