The Institute for Perception

Developing Advanced Research Tools for Human Perceptual Measurement
 
 
Latest News

Now accepting applications for the 2008 Institute for Perception Award
The deadline for applying for The Institute for Perception award is January 23, 2009

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IFPress 11.4 Currently Available:
New Developments in Equivalence Testing

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Spring 2009 Short Course
The Lodge, Williamsburg, VA
March 30 - April 3, 2009
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Short Courses
Our course participants are exposed to concepts ranging from discrimination testing and descriptive analysis to multivariate mapping including methodologies to study consumers' liking, population segmentation and Drivers of Liking®. Our courses are taught in the dynamic context of a consumer products company. The story engages participants as critical decisions are made concerning product development and product quality issues. Participants learn to "see" the market from the consumer's perspective.

The Institute for Perception's
Spring 2009 Short Courses
March 30 - April 3, 2009


Tools and Applications of Sensory Product Testing
Monday and Tuesday
March 30 - 31
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Seeing the Market Through the Eyes of the Consumer
Wednesday, Thursday, Friday
April 1 - 3
Availability is limited
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Click Here to learn more about the entire week

Click Here to learn about the instructors

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Internal short courses
The Institute for Perception also offers internal courses at clients' sites. Course content can be tailored to answer the participant's needs and expectations.
Seminars

The Institute for Perception offers one-hour, on-site seminars on request to interested companies. Each one hour seminar is self-contained and provides information on the latest developments in methods for measuring human perception. Contact us for additional information or to schedule a seminar in your organization.

Click here to learn about our seminars
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