Our course participants are exposed to concepts ranging from discrimination testing and descriptive analysis to multivariate mapping including methodologies to study consumers' liking, population segmentation and Drivers of Liking®. Our courses are taught in the dynamic context of a consumer products company. The story engages participants as critical decisions are made concerning product development and product quality issues. Participants learn to "see" the market from the consumer's perspective.
The Institute for Perception's
Spring 2009 Short Courses
March 30 - April 3, 2009
Tools and Applications of Sensory Product Testing
Monday and Tuesday
March 30 - 31 Click Here to learn more
Seeing the Market Through the Eyes of the Consumer
Wednesday, Thursday, Friday
April 1 - 3
Availability is limited Click Here to learn more
Internal short courses
The Institute for Perception also offers internal courses at clients' sites. Course content can be tailored to answer the participant's needs and expectations.
Seminars
The Institute for Perception offers one-hour, on-site seminars on request to interested companies. Each one hour seminar is self-contained and provides information on the latest developments in methods for measuring human perception. Contact us for additional information or to schedule a seminar in your organization.
