The Institute for Perception's Lecturers

Dr. Daniel M. Ennis is the President of The Institute for Perception. Danny has more than 30 years of experience working on product testing theory and applications for consumer products. He has doctorates in both Food Science and Mathematical Psychology and has published extensively on mathematical models for sensory discrimination, preferential choice, identification, similarity, and multidimensional scaling. Danny has also published molecular models for taste and smell with applications to sweet taste and was the first to show that humans possess a transducer in chemical sensing. For published papers and technical reports, visit www.ifpress.com. Danny consults widely within the US and internationally.

Dr. Benoît Rousseau is Vice President of Technical Operations at The Institute for Perception. Benoît is a Food Engineer, holds a Ph.D. in Sensory Science and Psychophysics, and has conducted extensive experimental research on probabilistic models. Benoît has published numerous research articles in peer-reviewed journals as well as several book chapters. Benoît consults with US and international companies and manages projects for clients. He is actively involved in our short courses where his effective and user-friendly skills to introducing new ideas are valued.

Dr. John M. Ennis is Vice President of Research Operations at The Institute for Perception. John has training in both mathematics and psychology. He received his Ph.D. in mathematics from the University of California at Santa Barbara and conducted post-doctoral studies in the UCSB psychology department. The winner of the 2003-2004 UCSB outstanding educator award, John has published in prominent journals in market research, statistics, mathematics and psychology and has co-authored a book chapter on neuroanatomy. John consults with US clients on segmentation and portfolio optimization.

Annie Ugurlayan, Esq. is a Senior Staff Attorney at the National Advertising Division. Annie is a published author, co-chair of the Alternative Dispute Resolution committee of the New York Women’s Bar Association, and a reporter and editor of the New York Women’s Bar Association newsletter. She is also a member of the Consumer Affairs and European Affairs Committees of the Association of the Bar of the City of New York. She is a graduate of Hamilton College and Hofstra University School of Law.

Kathryn Fararra, Esq. is a Staff Attorney at the National Advertising Division, Council of Better Business Bureaus. Kathryn reviews national advertising campaigns, analyzes claim substantiation issues, and has successfully resolved disputes relating to food and drug products, telecommunication services, consumer household products, and dietary supplements. Kathryn also lectures on NAD's system of voluntary self-regulation and on issues concerning truth-in-advertising. Kathryn is a graduate of the Smeal College of Business at Pennsylvania State University (B.S., in Marketing) and New York Law School.

Dr. Jean-Marc Dessirier is Lead Scientist at Unilever, where he manages the Consumer Science Insight group for Unilever Global Skin R&D. He holds a Ph.D. in Food Science and has performed experimental work in psychophysics and neuroscience. He has presented at numerous scientific conferences and published in peer-refereed journals and books. During his tenure at Unilever, Jean-Marc has championed the development and application of probabilistic models to the understanding of consumer needs and motivations, leading to the development of many successful global products.