Now accepting applications for the 2008 Institute for Perception Award The deadline for applying for The Institute for Perception award is January 23, 2009 more »
IFPress 11.4 Currently Available: New Developments in Equivalence Testing more »
Spring 2009 Short Course The Lodge, Williamsburg, VA March 30 - April 3, 2009 more »
2008 * New Developments in Equivalence Testing - Daniel M. Ennis and John M. Ennis * An Application of Landscape Segmentation Analysis to Blind and Branded Data - Benoît Rousseau and Daniel M. Ennis * Conditional Ratio Statements - John M. Ennis and Daniel M. Ennis * Improving the Cost and Speed of Product Innovation - Benoît Rousseau and Daniel M. Ennis 2007 * Category Learning and Feedback in Panel Training - Michael Casale and Daniel M. Ennis * Why Proportion of Discriminators is Method-Specific - Benoît Rousseau and Daniel M. Ennis * Do Consumers have multiple ideals depending on usage occasions? - Daniel M. Ennis * Discovering Time-Dependent Trends - Richard E. Lampe and Daniel M. Ennis 2006 * Parity Claims - Daniel M. Ennis * Indices of Sensory Difference: R-Index and d' - Benoît Rousseau * Making Ratio Statements About Product Improvements - Daniel M. Ennis * Identifying Emerging Opportunities in Consumer Markets - Luke Anderson and Daniel M. Ennis 2005 * Alternative Methods for Understanding Preference - Richard Lampe * Relative Scales and Difference Testing Norms - Daniel M. Ennis * Analytic Approaches to Accounting for Individual Ideal Points - Daniel M. Ennis * Measuring Product Performance / Image Tradeoffs - Daniel M. Ennis 2004 * From Ranks to Intensities - Daniel M. Ennis * Product Concept Fits - Benoît Rousseau and Daniel M. Ennis * Relating Expert and Consumer Sensitivities - Benoît Rousseau * Competitive Strategies in Product Portfolio Design - Daniel M. Ennis 2003 * Just-About-Right Scales - Daniel M. Ennis * Designing New Product Portfolios - Daniel M. Ennis * Identifying Latent Segments - Daniel M. Ennis and James Luke Anderson
