The Institute for Perception is a leader in the development of methods and models for human perceptual measurement with applications in product development, market research, and claims support. One area of interest has been focused on developing tools that place individual ideals, ideal segments and products in sensory spaces. Our work in this area has led to Drivers of Liking® and Landscape Segmentation Analysis®. We are able to map individuals and products in 2 and 3-dimensions, identify segments of consumers, and plot scales through the space that correspond to attribute intensities. Applying these techniques and others, we've developed a powerful and industry-tested approach to the competitive placement of products so as to appeal to the greatest number of consumers.
Recent research has involved new analysis methods for equivelancy testing with applications in clinical trials, quality control, cost reductions and advertising claims. We are very active in publishing basic research on human perception in the areas of methodology, measurement, and modeling and are available to present courses on product testing and sensory science at our clients' sites.