The Institute for Perception Developing and Applying Advanced Research Tools for Human Perceptual Measurement
Fall 2010 Short Course Drivers of Liking®, Segmentation and Portfolio Optimization The Greenbrier, White Sulphur Springs, WV November 8-12, 2010 more »
IFPress 13.3 Now Available How to Account for "No Difference/Preference" Counts more »
Institute for Perception Award Now accepting applications for the 2010 Institute for Perception award more »
2010 * IFPress 13-3: How to Account for "No Difference / Preference" Counts - Daniel M. Ennis and John M. Ennis * Portfolio Optimization Based on First Choice - John M. Ennis and Charles Fayle * Optimum Product Selection for a Drivers of Liking Project - John M. Ennis, Daniel M. Ennis and Charles Fayle
2009 * Unfolding Liking using Landscape Segmentation Analysis® and Internal Preference Mapping - Benoît Rousseau * Scaling First-Last, MaxDiff and Best-Worst Data - Daniel M. Ennis * Multiplicative versus Ratio Comparisons - John M. Ennis and Daniel M. Ennis * Brand Effects on the Landscape of Consumer Experience - Michael B. Casale and Daniel M. Ennis 2008 * New Developments in Equivalence Testing - Daniel M. Ennis and John M. Ennis * An Application of Landscape Segmentation Analysis to Blind and Branded Data - Benoît Rousseau and Daniel M. Ennis * Conditional Ratio Statements - John M. Ennis and Daniel M. Ennis * Improving the Cost and Speed of Product Innovation - Benoît Rousseau and Daniel M. Ennis 2007 * Category Learning and Feedback in Panel Training - Michael B. Casale and Daniel M. Ennis * Why Proportion of Discriminators is Method-Specific - Benoît Rousseau and Daniel M. Ennis * Do Consumers have multiple ideals depending on usage occasions? - Daniel M. Ennis * Discovering Time-Dependent Trends - Richard E. Lampe and Daniel M. Ennis 2006 * Parity Claims - Daniel M. Ennis * Indices of Sensory Difference: R-Index and d' - Benoît Rousseau * Making Ratio Statements About Product Improvements - Daniel M. Ennis * Identifying Emerging Opportunities in Consumer Markets - Luke Anderson and Daniel M. Ennis 2005 * Alternative Methods for Understanding Preference - Richard E. Lampe * Relative Scales and Difference Testing Norms - Daniel M. Ennis * Analytic Approaches to Accounting for Individual Ideal Points - Daniel M. Ennis * Measuring Product Performance / Image Tradeoffs - Daniel M. Ennis 2004 * From Ranks to Intensities - Daniel M. Ennis * Product Concept Fits - Benoît Rousseau and Daniel M. Ennis * Relating Expert and Consumer Sensitivities - Benoît Rousseau * Competitive Strategies in Product Portfolio Design - Daniel M. Ennis 2003 * Just-About-Right Scales - Daniel M. Ennis * Designing New Product Portfolios - Daniel M. Ennis * Identifying Latent Segments - Daniel M. Ennis and James Luke Anderson
