Tools to explore the consumer landscape

• Drivers of Liking ®
• Landscape Segmentation Analysis ®
• Category appraisals
• Product-concept fits
• Brand equity and penalty analysis
• Model-based design of new products
• Measuring brand imagery variables
• Product portfolio optimization
• Motivations for product consumption

   Tools for product testing and claims support

• Discrimination tests
• Product testing for claims support
• Replicated testing
• Scaling, Ranking and Max-Diff
• Development of sensory testing programs
• Statistical testing with optimum power
• Feedback in descriptive analyses
• Equivalence testing
• Multiplicative comparisons

   Methods for product and consumer clustering

• Advances on TURF-type techniques
• Maximally efficient product comparisons
• Optimal clique representations of consumers
• New market segmentation techniques

   Statistical services and techniques

• Classical statistical analyses
• Product optimization
• Custom experimental designs
• Discrete choice modeling