The Institute for Perception
     Developing and Applying Advanced Research Tools
          for Human Perceptual Measurement

 
Latest News

Course Announcement
Florence, Italy
July 25, 2009
Landscape Segmentation Analysis® and Other Tools for Product and Concept Testing
                         more »

Institute for Perception Award
Congratulations to Michael Nestrud
, our 2008 winner
                         more »

IFPress 12.2 Now Available
Multiplicative versus Ratio Comparisons

                         more »

Fall 2009 Short Course
The Greenbrier, White Sulphur Springs, WV
November 2-6, 2009
                         more »

 
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What we do

Client Services: Provide full-service product and concept testing for product development, market research and legal objectives

Short Courses: Offer internal and external courses on product testing and sensory science

Research: Conduct and publish basic research on human perception in the areas of methodology, measurement and modeling

Software: License proprietary software to provide access to new modeling tools

Upcoming Events

July 25, 2009 The Grand Hotel, Florence, Italy
Landscape Segmentation Analysis® and Other Tools for Product and Concept Testing

November 2-3, 2009 The Greenbrier, White Sulphur Springs, WV
Tools and Applications of Sensory Product Testing

November 4-6, 2009 The Greenbrier, White Sulphur Springs, WV
Seeing the Market Through the Eyes of the Consumer

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