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The Institute for Perception
Developing and Applying Advanced
Research Tools for Human Perceptual Measurement |
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What we do
♦ Client Services: Provide full-service product and concept testing for product development, market research and legal objectives
♦ Short Courses: Offer internal and external courses on product testing and sensory science
♦ Research: Conduct and publish basic research on human perception in the areas of methodology, measurement and modeling
♦ Software: License proprietary software to provide access to new modeling tools
Upcoming Events
♦ July 25, 2009 The Grand Hotel, Florence, Italy
Landscape Segmentation Analysis® and Other Tools for Product and
Concept Testing
♦ November 2-3, 2009 The Greenbrier, White Sulphur Springs, WV
Tools and Applications of Sensory Product Testing
♦ November 4-6, 2009 The Greenbrier, White Sulphur Springs, WV
Seeing the Market Through the Eyes of the Consumer |
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Copyright © 2009 The Institute for Perception. All rights
reserved.
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