IFP

The Institute for Perception
     Developing and Applying Advanced Research Tools
          for Human Perceptual Measurement

 
Latest News

Institute for Perception Award
Now accepting applications

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IFPress 13.1 Now Available
Optimum Product Selection for a Drivers of Liking® Project

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Spring 2010 Short Course
The Williamsburg Lodge, Williamsburg, VA
March 15-19, 2010

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What We Do

Client Services: Provide full-service product and concept testing for product development, market research and legal objectives

Short Courses: Offer internal and external courses on product testing and sensory science

Research: Conduct and publish basic research on human perception in the areas of methodology, measurement and modeling

Software: License proprietary software to provide access to new modeling tools

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Upcoming Events

March 15-19, 2010 The Williamsburg Lodge, Williamsburg, VA
Sensory Product and Concept Testing: Analyses, Applications and Computer Workshop

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