♦ Client Services: Provide full-service product and concept testing for product development, market research and legal objectives

♦ Short Courses: Offer internal and external courses on product testing and sensory science

♦ Research: Conduct and publish basic research on human perception in the areas of methodology, measurement and modeling

♦ Software: License proprietary software to provide access to new modeling tools

Upcoming Events
♦ November 8-12, 2010 The Greenbrier, White Sulphur Springs, WV
Drivers of Liking®, Segmentation and Portfolio Optimization
Learn how to map product and ideal points from category appraisals and how to use the results to design new products and portfolios. Learn how to design and interpret tests for advertising claims support and understand how the NAD reviews product claim