Upcoming
Events
♦ November
8-12, 2010 The Greenbrier, White
Sulphur Springs, WV
Drivers of Liking®, Segmentation and Portfolio
Optimization
Learn how to map product and ideal points from category appraisals and how to
use the results to design new products and portfolios. Learn how to design and
interpret tests for advertising claims support and understand how the NAD reviews
product claim |