The Institute for Perception provides full service product and concept testing and project management from methodological needs identification, experimental design, fieldwork supervision and data analysis to report and results presentation. We have expertise in product testing for advertising claims support and are available to assist you with statistical issues in this area. We conduct and publish research on the methodology and interpretation of experiments in human perception. We offer short courses and seminars both on and off your site. The Institute for Perception has developed a unique analytical software package, IFPrograms™. All these areas of interest reflect The Institute for Perception's interest in developing and applying advanced research tools for applications in product development, sensory evaluation, quality assurance and market research.